---
title: Quarra Italia Salesforce Lead Integration
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2025-11-25-quarra-italia-marketing-call-104153770.md
tags:
- salesforce
- quarra-italia
- quarra-stone
- lead-routing
- website
- crm
- integration
layer: 2
client_source: null
industry_context: null
transferable: true
---

# Quarra Italia Salesforce Lead Integration

## Overview

Quarra Italia shares a Salesforce instance with Quarra USA (Quarra Stone). As the Quarra Italia website goes live, website inquiry forms need to route leads directly into Salesforce — differentiated from Quarra USA leads by a company/division field. The same integration is planned for the existing Quarra USA website, which currently routes inquiries to email only.

This pattern — CRM-connected contact forms with division-level routing — is a best practice applicable to any multi-brand or multi-division client sharing a single Salesforce org.

## Integration Design

### Company/Division Field

A new field (e.g., "Company" or "Division") will be added to the Salesforce Lead object. When a lead comes in from the Quarra Italia website, this field is set to `Quarra Italia`; leads from Quarra USA are set to `Quarra USA` (or equivalent). This enables:

- Filtered reporting by division
- Conditional field display based on division selection
- Separate pipeline tracking within a shared org

> *"We'd create a field that said something like company or division. And then if Quarra Italia is selected, then we know to route... you can filter it or anything."*
> — Mark Hope, Asymmetric

### Form-to-Lead Automation

Website contact form submissions will be automated to create new Lead records in Salesforce directly, bypassing email-only routing. During the initial launch period (1–2 months), form submissions will also BCC an Asymmetric address for monitoring.

### Quarra USA Extension

The same automation will be applied to the Quarra USA website, which currently sends inquiries to `sales@quarrastone.com` without CRM capture. This was flagged as a gap during the meeting and added to the near-term roadmap.

> *"If you're getting an inquiry, it's a best practice for that inquiry to go right into the CRM as a lead."*
> — Mark Hope

## Status

| Item | Status | Owner |
|---|---|---|
| Add company/division field to Salesforce | Planned | Mark Hope |
| Quarra Italia contact form → Salesforce | Planned | Asymmetric (Melissa) |
| Quarra USA contact form → Salesforce | In backlog (~1 month) | Asymmetric (Karly) |
| Salesforce session with Fede to configure | To be scheduled | Mark Hope |

## Action Items

- [ ] Schedule Salesforce working session with Fede to configure the Italia division field and lead routing logic (@Mark Hope)
- [ ] Configure Quarra Italia Contact Us form to send submissions to Salesforce as leads (@Melissa Cusumano)
- [ ] Set Contact Us form to send to `info@quarraitalia.com`; BCC Asymmetric for first 1–2 months (@Melissa Cusumano)
- [ ] Extend Salesforce form integration to Quarra USA website (@Karly Oykhman)

## Related

- [[clients/quarra-stone/_index]]
- [[clients/quarra-italia/_index]]
- [[meetings/2025-11-25-quarra-italia-marketing-call]]