---
title: Adava Care Wisconsin Guide Lead Magnet
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2025-12-17-adava-care-marketing-call-109396708.md
tags:
- seo
- lead-generation
- content-strategy
- adava-care
- lead-magnet
- wisconsin
layer: 2
client_source: null
industry_context: null
transferable: true
---

# Adava Care Wisconsin Guide Lead Magnet

## Overview

As part of Adava Care's [[wiki/knowledge/seo/q1-2025-90-day-seo-plan|Q1 2025 90-Day SEO Plan]], Asymmetric is producing a comprehensive Wisconsin senior living guide to serve as the primary lead magnet for the campaign. The guide is designed to capture prospect emails during the early informational stage of the senior living search journey and move them further down the funnel toward an Adava Care tour or inquiry.

The strategic goal is to shift lead generation away from paid advertising toward organic, owned channels — with the guide acting as the anchor of that effort.

## Purpose & Strategy

- **Audience:** Families and individuals in the early research phase of finding assisted living or memory care in Wisconsin
- **Mechanism:** Gated download — prospects enter their email address to receive the full guide
- **Funnel role:** Top-of-funnel lead capture; nurtures prospects toward Adava Care locations by establishing trust and providing genuine value
- **Secondary benefit:** Signals content quality to Google, supporting broader SEO goals

> "This is the primary goal here — to inform people and gather emails as well. So they type in their email, we send them this kind of whole guide, they'll be more informed and hopefully move further down the funnel with Adava Care after being able to read that guide."
> — Sebastian Gant, Asymmetric

## Timeline

| Milestone | Target Date |
|---|---|
| Outline sent to Adava Care for review | Early week of Dec 23, 2024 |
| First draft complete | January 7, 2025 |
| PDF finalized | Late January 2025 |
| Landing page built (email capture) | Late January 2025 |
| Full launch | February 1, 2025 |

The outline review step is intentional: Adava Care staff — particularly those who conduct tours — have direct insight into what questions prospects ask during the informational stage, and that input should shape the guide's sections.

## Content Guidance

Sebastian noted that Adava Care's tour and intake staff are well-positioned to identify the most common questions prospects ask before committing to a visit. The guide should address:

- What to look for in Wisconsin assisted living and memory care facilities
- How Wisconsin senior living is regulated or licensed
- Cost and payment options (including private pay, Medicaid, VA benefits)
- How to evaluate and compare communities
- What the move-in process looks like
- FAQs that reflect real prospect concerns

The final section list should be confirmed with Adava Care during the outline review.

## Landing Page

A dedicated landing page will be built alongside the PDF to:

- Introduce and describe the guide
- Capture prospect email addresses via a form
- Serve as an SEO-optimized entry point for informational search queries

The landing page build is scoped to begin once the first draft is approved, targeting a simultaneous launch with the finalized PDF on February 1, 2025.

## Phase 3 Analysis

By the end of the 90-day plan (mid-March 2025), the guide will have been live for approximately six weeks. The Phase 3 review will assess:

- Number of email captures per month
- Qualitative feedback from prospects who used the guide
- Downstream conversion signals (calls, tours booked) attributable via [[wiki/knowledge/tools/callrail|CallRail]]

These findings will inform Q2 recommendations.

## Related

- [[wiki/clients/adava-care/_index|Adava Care Client Overview]]
- [[wiki/knowledge/seo/q1-2025-90-day-seo-plan|Q1 2025 90-Day SEO Plan]]
- [[wiki/knowledge/seo/adava-care-location-pages|Adava Care Location Pages]]
- [[wiki/knowledge/tools/callrail|CallRail Setup]]
- [[wiki/meetings/2024-12-17-adava-care-marketing-call|Meeting: Adava Care Marketing Call — Q1 2025 SEO Strategy Review]]