---
title: Axley Family Law Page Restructure — Keyword Cannibalization Fix
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2025-12-19-axley-marketing-meeting-110166473.md
tags:
- seo
- axley
- family-law
- keyword-cannibalization
- content-strategy
- page-restructure
layer: 2
client_source: null
industry_context: null
transferable: true
---

# Axley Family Law Page Restructure — Keyword Cannibalization Fix

## Overview

During the 2025 year-end review, Sebastian identified a keyword cannibalization problem across Axley's Family Law practice area pages. Multiple pages were competing for the same "divorce" search intent, diluting rankings across all of them. A restructure was proposed and approved to give each page a distinct, non-overlapping keyword focus.

This work is part of the broader [[wiki/clients/axley/_index|Axley]] SEO initiative that brought the site's Ahrefs Health Score from ~65% to 98% in 2025.

See also: [[wiki/meetings/2025-12-19-axley-year-end-review|Axley Marketing Meeting — 2025 Year-End Review & 2026 Planning]]

---

## Problem: Keyword Cannibalization

Before the restructure, three separate pages were all targeting "divorce"-related queries:

| Page (Before) | Issue |
|---|---|
| **Family Law** (general overview) | Included divorce content, competing with dedicated pages |
| **Collaborative Divorce** | Targeting "divorce" broadly, not just collaborative process |
| **Divorce, Annulment, Legal Separation** | Mixed intent — divorce competing with the above two pages |

Google was unable to determine which page should rank for divorce-related queries, suppressing all three.

---

## Solution: Restructured Page Architecture

Each page was reassigned a distinct, non-overlapping intent:

### 1. Family Law (General Overview)
- **Target intent:** High-level practice area overview
- **Content:** Introduction to Axley's family law practice; links out to sub-pages
- **Divorce content:** Removed or minimized; divorce handled by the dedicated Divorce page

### 2. Divorce *(renamed from "Collaborative Divorce")*
- **Target intent:** Primary "divorce" keyword — the main divorce page
- **Content:** Full divorce process, options, and considerations; includes a **dedicated section on collaborative divorce** rather than a standalone page
- **Rationale:** Consolidates divorce authority into one page; collaborative divorce becomes a subsection rather than a competing page

### 3. Annulment & Legal Separation *(refocused from "Divorce, Annulment, Legal Separation")*
- **Target intent:** Annulment and legal separation queries only
- **Content:** Focused entirely on annulment and legal separation; divorce content removed
- **Rationale:** These terms have meaningful standalone search volume (confirmed via keyword research) and deserve a clean, focused page

---

## Keyword Research Notes

Sebastian conducted keyword research to validate that annulment and legal separation carry sufficient standalone volume to justify their own focused page, even after removing divorce content. Some of these terms showed increasing search trends, supporting the decision to give them dedicated focus.

---

## FAQ Additions

As part of this restructure — and as a broader initiative across all practice area pages — FAQ sections are being added to each page. This supports:

- **Google AI Overview citations** (Axley already has 41 nationwide citations from 18 pages; FAQs are a key driver)
- **Featured snippet eligibility**
- **User experience for high-intent visitors**

**Process:** Sebastian drafts FAQs for each page; Nicole (nmh) reviews and approves before publication.

---

## Implementation Status

| Page | Copy Written | Approved | Published |
|---|---|---|---|
| Family Law (overview) | ✅ | Pending nmh review | ❌ |
| Divorce | ✅ | Pending nmh review | ❌ |
| Annulment & Legal Separation | Keyword research done; copy in progress | ❌ | ❌ |

> **Note:** nmh indicated she would review criminal and family law page copy in January 2026, when firm activity slows down.

---

## Action Items

- [ ] **Sebastian** — Draft FAQs for all restructured Family Law pages and append to copy documents
- [ ] **nmh** — Review and approve new Family Law page copy (Family Law overview + Divorce)
- [ ] **nmh** — Publish approved pages (targeted for January 2026)

---

## Related

- [[wiki/clients/axley/_index|Axley Client Overview]]
- [[wiki/meetings/2025-12-19-axley-year-end-review|Axley Year-End Review Meeting (2025-12-19)]]
- [[wiki/knowledge/seo/keyword-cannibalization|Keyword Cannibalization — Concept]]
- [[wiki/knowledge/seo/practice-area-page-faqs|FAQ Sections on Practice Area Pages]]