---
title: BluePoint SEO Performance — Domain Rating Growth
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2025-12-17-bluepoint-atm-marketing-call-109522267.md
tags:
- seo
- domain-rating
- bluepoint-atm
- ahrefs
- content-strategy
layer: 2
client_source: null
industry_context: null
transferable: true
---

# BluePoint SEO Performance — Domain Rating Growth

## Overview

As of December 2025, BluePoint ATM's domain rating (DR) has grown from approximately 29 to 34 in a single month — a gain of ~5–7 points. The site health score sits at 99%. The near-term SEO target is a DR of 40, after which the team will reassess link-building strategy.

This progress was reported during the [[clients/bluepoint-atm/meetings/2025-12-17-marketing-call|December 17, 2025 marketing call]] and tracked via Ahrefs.

## Metrics Snapshot

| Metric | Previous (Nov 17) | Current (Dec 17) | Target |
|---|---|---|---|
| Domain Rating (DR) | ~29 | 34 | 40 |
| Site Health Score | — | 99% | — |

## Key Observations

- **DR growth rate** of ~5–7 points per month is meaningful; if sustained, the DR 40 threshold is reachable within 1–2 months.
- **Health score of 99%** indicates the site is technically clean — no significant crawl errors, broken links, or on-page issues blocking indexation.
- Asymmetric noted they would follow up with the link-building vendor to assess progress toward the DR 40 goal.

## Content Work in Progress

SEO gains are being supported by ongoing content development:

- **Industry pages** — BluePoint is finalizing text revisions. The team decided on a different format (text-focused) for these pages; structural reformatting is a larger project deferred for later.
- **Water parks / amusement parks page** — A new vertical page is being developed. BluePoint is responsible for providing the content; this will be added to the website once finalized.
- **High-traffic blog conversion paths** — Asymmetric's team produced an in-depth analysis of where visitors go after landing on high-traffic blog posts. A follow-up pass will merge keyword data (what terms drive traffic) with the on-site behavior data.

## Context & Related Work

The SEO effort is part of a broader inbound strategy for BluePoint ATM that includes:

- [[clients/bluepoint-atm/campaigns/direct-mail-stadiums-arenas|Direct mail campaign — stadiums & arenas]]
- [[clients/bluepoint-atm/campaigns/linkedin-ads-stadiums-arenas|LinkedIn ad campaign — stadiums & arenas]]
- [[knowledge/lead-gen/social-content-lead-gen-forms|Lead-gen form strategy for social content downloads]]

Strong domain authority supports organic rankings for vertical-specific pages (stadiums, arenas, water parks), which are the same audiences being targeted via paid and direct mail channels.

## Recommended Next Steps

1. Confirm current DR with Ahrefs and verify the link-building vendor's recent activity.
2. Prioritize publishing the water parks / amusement parks page once BluePoint delivers content — new indexed pages with internal links contribute to DR momentum.
3. Merge keyword-source data into the high-traffic blog conversion path analysis before acting on CTA or layout changes.
4. Revisit DR progress at the January 7, 2026 marketing call.

## Source

Reported in the [[clients/bluepoint-atm/meetings/2025-12-17-marketing-call|BluePoint ATM Marketing Call — 2025-12-17]]. Metrics pulled from Ahrefs by Melissa Cusumano (Asymmetric).