---
title: Old World Domain Rating Improvement
type: article
created: '2025-11-24'
updated: '2025-11-24'
source_docs:
- raw/2025-11-24-weekly-call-w-karly-103855138.md
tags:
- seo
- domain-rating
- old-world
- client-old-world
layer: 2
client_source: null
industry_context: null
transferable: true
---

# Old World Domain Rating Improvement

## Overview

Old World launched with a Domain Rating (DR) of 0, which significantly limits its organic search visibility. A DR boost service was approved by the client and needs to be initiated as a priority SEO task. This effort runs in parallel with the [[wiki/clients/old-world/_index|Old World]] Google Ads setup, which is also blocked until foundational marketing infrastructure is in place.

## Current State

- **Domain Rating:** 0 (as of 2025-11-24 weekly sync)
- **Status:** DR service approved by client; not yet initiated
- **Comparison:** [[wiki/clients/doodla-farms/_index|Doodla Farms]] has a DR of 33 and has already been enrolled in the same DR boost service, with measurable improvement (+8 points observed)

## Why This Matters

A DR of 0 means Old World has virtually no backlink authority, which suppresses rankings across all organic search terms. For a new e-commerce brand, this is a foundational gap that limits the effectiveness of any content or on-page SEO work until it is addressed.

DR improvement is a prerequisite for meaningful SEO performance and complements the planned [[wiki/knowledge/google-ads/old-world-google-merchant-center-setup|Google Merchant Center and shopping feed setup]] needed to run Google Ads.

## Action Items

- [ ] **Karly** to initiate the approved DR boost service for Old World immediately

## Related Context

- The same DR service was previously applied to Doodla Farms with positive results, providing a proven playbook to follow
- Old World is a sub-brand of Doodla Farms; the two share some infrastructure (e.g., potentially the same Google Merchant Center account)
- Inventory and production planning for Old World is also underway — see [[wiki/clients/old-world/_index|Old World client index]] for full account status

## References

- Source meeting: [[wiki/meetings/2025-11-24-weekly-call-karly|Weekly Call w/ Karly — 2025-11-24]]