---
title: Overhead Door — Blog Calendar & Content Strategy
type: article
created: '2026-02-11'
updated: '2026-02-11'
source_docs:
- raw/2026-02-11-overhead-door-marketing-meeting-121631637.md
tags:
- seo
- blog
- content-strategy
- overhead-door-madison
- organic-search
layer: 2
client_source: null
industry_context: null
transferable: true
---

# Overhead Door — Blog Calendar & Content Strategy

## Overview

As part of the ongoing SEO engagement with [[clients/overhead-door-madison/index|Overhead Door Madison]], a structured blog content calendar was launched in February 2026. The goal is to improve organic search presence by consistently publishing content that targets non-service-specific keywords — filling gaps that direct service pages cannot easily rank for.

This effort addresses a prior inconsistency in blog publishing and gives the client full visibility into the content pipeline.

## Strategy

**Keyword targeting approach:** Rather than duplicating service-page keywords (e.g., "garage door repair Madison"), blog content targets adjacent and informational queries — topics a potential customer might search before they need a service, or that build topical authority around the garage door space.

**Evidence of effectiveness:** Prior blog content on fire door topics ranked well and drove measurable organic traffic (tracked via Ahrefs). The calendar formalizes what was previously ad hoc.

## Content Calendar

| Detail | Value |
|---|---|
| Cadence | 2 posts per month |
| Coverage | February 2026 – December 2026 |
| Total planned posts | ~22 |
| Tracking | Shared Google Doc / calendar (link provided to client) |

The calendar document shows:
- Planned topics by month
- Draft/approval status
- Published post links once live

## Workflow

1. **Sebastian** drafts each post and emails the Google Doc link to the client (Jeff / John) for review.
2. Client reviews and approves (or requests edits).
3. Post is published; calendar is updated with the live URL and marked approved.
4. **Ben** monitors rankings via Ahrefs and reports on performance in monthly reviews.

The client can access the shared calendar at any time to check status without waiting for a meeting update.

## Client Responsibilities

- Review February blog drafts (first deliverable under the new calendar).
- Review subsequent monthly drafts as they are emailed by Sebastian.

## Related Context

This blog initiative runs alongside broader SEO work for Overhead Door Madison, including:

- [[wiki/knowledge/seo/location-pages|12 new location pages]] launching EOW (2026-02-11 meeting)
- 24/7 emergency page rewrite (SEO-optimized copy sent to developer)
- Homepage copy rewrite (next major SEO project after the emergency page)

## Source Meeting

Discussed in the [[clients/overhead-door-madison/meetings/2026-02-11-marketing-review|2026-02-11 Marketing Review]] with Jeff Ryan, John Gradel, Ben San Fratello, and Sebastian Gant.