---
title: Reynolds — Domain Rating Improvement Project
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2026-03-17-weekly-call-w-sebastian-130578452.md
tags:
- seo
- reynolds
- domain-rating
- google-ads
- asymmetric
layer: 2
client_source: null
industry_context: null
transferable: true
---

# Reynolds — Domain Rating Improvement Project

## Overview

As part of a broader SEO push, a $200 investment has been approved to improve the domain rating (DR) for Reynolds. This initiative runs in parallel with a completed website and Google Ads audit, and is intended to build domain authority as a foundation for organic growth.

This project was discussed during the [[meetings/2026-03-17-weekly-call-sebastian|2026-03-17 weekly call]] between Sebastian and Mark, alongside a similar effort for [[clients/overhead-door/_index|Overhead Door]].

## Current State

- **Ahrefs website audit score:** 100% — all technical SEO issues resolved by Mark.
- **Tracked keywords:** Additional keywords added to Ahrefs tracking.
- **Google Ads audit:** Completed. Optimizations applied (see action items below).
- **Domain rating:** Low; improvement is the primary remaining SEO lever.
- **Client communication:** Clients have not been proactively updated on recent optimizations — identified as a gap to address.

## Rationale

Reynolds's website has been cleaned up technically, but organic visibility remains limited. With on-page and technical issues resolved, domain authority is the next bottleneck. A low DR limits the site's ability to compete for non-branded keywords regardless of content quality.

> "I think with both of these guys, we should spend the 200 bucks to work on their domain rating." — Mark Hope

This mirrors the same approach being applied to [[clients/overhead-door/_index|Overhead Door]], where the same audit-and-DR-improvement sequence is underway.

## Planned Actions

| Action | Owner | Status |
|---|---|---|
| Initiate $200 domain rating project | Mark Hope | Pending |
| Email Reynolds client re: recent optimizations | Sebastian Gant | Pending |

## Related Work

- **Google Ads audit:** Completed prior to this call. Specific changes documented in Slack by Mark.
- **SEO audit (Ahrefs):** Score brought to 100%.
- **Client comms gap:** Sebastian to send a summary of recent optimizations to Reynolds to demonstrate active work. See [[knowledge/client-communication/proactive-optimization-updates|Proactive Optimization Updates]].

## Related Notes

- [[clients/reynolds/_index|Reynolds Client Index]]
- [[clients/overhead-door/_index|Overhead Door Client Index]]
- [[knowledge/seo/overhead-door-domain-rating-project|Overhead Door — Domain Rating Improvement Project]]
- [[meetings/2026-03-17-weekly-call-sebastian|2026-03-17 Weekly Call w/ Sebastian]]