---
title: Skaalen SEO in AI Search Tools — ChatGPT, Gemini, Claude
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2026-04-02-skaalen-monthly-marketing-call-135067316.md
tags:
- seo
- ai-search
- skaalen
- content-strategy
- google-ads
layer: 2
client_source: null
industry_context: null
transferable: true
---

# Skaalen SEO in AI Search Tools — ChatGPT, Gemini, Claude

## Overview

As AI-powered search tools (ChatGPT, Gemini, Claude) become a primary research channel for consumers, Asymmetric has been actively working to improve Skaalen's visibility within these tools — not just in traditional Google search results. This article documents the strategy, current status, and rationale as discussed in the April 2026 monthly marketing call.

## Context: Why AI Search Visibility Matters

During the April 2026 call, Kris Krentz raised a concern about Skaalen's search ranking after receiving a solicitation email claiming the organization ranked poorly for certain keywords. Melissa Cusumano's response reframed the issue:

> "A lot of people are doing research in ChatGPT or Claude or Gemini — they're not even doing Google. And what's really cool there is that our SEO is picking up in the different AI tools."

Traditional Google rankings are highly personalized — they vary by location, time of day, and device. A cold solicitation email claiming poor rankings is not a reliable signal. AI search tools represent a parallel and increasingly important discovery channel.

## Strategy: Becoming a Reference Source

The core tactic is **content-driven authority building** — publishing high-quality blog content on topics relevant to senior living so that AI tools cite Skaalen as a reference when users ask related questions.

**Example use case:** A user asks ChatGPT, "What is a continuum of care and what should I look for?" — Skaalen's blog content on that topic could be surfaced as a cited source in the response.

Melissa noted that Asymmetric has seen this work across multiple clients:

> "It's possible that you'll be one of the references in the information that it pulls. We've had a lot of luck with that in a handful of different client blogs."

## Active Content Efforts

- **Continuum of Care blog** — An updated version was in Dawn Zaemisch's queue for review as of the April 2026 call. This is a priority piece for AI search visibility given the direct relevance of the topic to Skaalen's service offerings.
- **Ongoing blog cadence** — Asymmetric continues to push for regular blog publishing despite some internal resistance, specifically because of its compounding SEO and AI-visibility value.

## Traditional SEO Status (April 2026)

For context alongside AI search efforts:

- **Branded keywords** (e.g., "Skaalen") drive the highest click-through volume in Google Search Console.
- **Long-tail informational queries** (e.g., "when to move to memory care") are driving traffic to existing blog content — confirming the content strategy is working.
- **Average position** for tracked keywords is strong.
- **Organic search traffic** was up 35% month-over-month in March 2026.
- Asymmetric committed to analyzing the specific keywords from the solicitation email Kris received to identify any genuine optimization gaps.

## Action Items (from April 2026 call)

| Owner | Action |
|---|---|
| Dawn Zaemisch | Review and return feedback on the Continuum of Care blog update |
| Melissa Cusumano | Analyze keywords from Kris's solicitation email for SEO opportunities |
| Asymmetric | Continue blog content pipeline to build AI search citation authority |

## Related

- [[clients/skaalen/_index]]
- [[knowledge/seo/ai-search-visibility-strategy]]
- [[knowledge/content/blog-cadence-for-seo]]