---
title: AHS Sarah Smith Testimonial Video Project
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2025-10-02-video-interview-project-91528459.md
tags:
- video-marketing
- testimonial
- advanced-health-and-safety
- meta-ads
- youtube-ads
- content-marketing
- vendor
layer: 2
client_source: null
industry_context: null
transferable: true
---

# AHS Sarah Smith Testimonial Video Project

## Overview

A customer testimonial video project for [[wiki/clients/advanced-health-and-safety/_index|Advanced Health & Safety]], a Madison-based asbestos and mold removal company. The project centers on Sarah Smith, a homeowner who left an extensive, multi-paragraph Google review praising the company's work. The goal is to convert that organic enthusiasm into a multi-channel video asset library.

Vendor under consideration: [[wiki/knowledge/vendors/dan-lacloche-dlc-effect|Dan LaCloche (DLC Effect)]], a Madison-based videographer with experience in customer testimonial and storytelling content.

---

## Project Scope

### Subject & Setting

- **Reviewer:** Sarah Smith (private homeowner)
- **Preferred shoot location:** Sarah's home — specifically the areas where mold/asbestos remediation was performed
- **Format:** Sit-down interview + B-roll walkthrough of treated areas

### Shoot Logistics

- **Interview duration:** ~15–20 minutes
- **Setup time:** ~30–45 minutes (lighting, framing, equipment)
- **Crew:** Dan operates as a one-man crew for local Madison shoots

---

## Deliverables

| Asset | Specs | Usage |
|---|---|---|
| Main testimonial video | 2–4 minutes, 16:9 horizontal | Website case study page, YouTube |
| Short ad clips | 15–30 seconds, vertical (9:16) | Meta ads (Facebook/Instagram) |
| Short ad clips | 15–30 seconds, horizontal | YouTube pre-roll |
| Social snippets | Quote graphics, short clips | Organic social posts |
| Raw footage | Full unedited capture | Internal use, social team repurposing |

> **Note:** Dan is willing to hand over raw footage to Asymmetric's social/design team for independent repurposing in tools like Canva or Adobe Express.

---

## Tiered Pricing Options

Dan will provide a formal quote with three tiers. Rough ballparks from the intro call:

1. **Shoot only (raw footage handoff)**
   - Half day: ~$700–800
   - Full day: ~$1,500
2. **Shoot + editing** — full-service post-production into final deliverables
3. **Full service** — shoot, edit, *and* Dan conducts the interview

> Sebastian's expectation: client will likely opt for the full-service tier given limited internal video capability.

---

## Content Distribution Plan

- **Meta ads** — vertical clips for Facebook/Instagram placement
- **YouTube pre-roll** — horizontal cuts as skippable/non-skippable ads via Google Ads
- **Website case study page** — long-form video embedded alongside written case study about the job
- **Organic social** — quote graphics and short clips pulled from interview footage

---

## Creative Direction Notes

Dan's recommended approach:
- Shoot in 16:9 for the primary asset; cut vertical derivatives from that
- Blend interview talking-head footage with B-roll of the actual remediated areas ("show and tell")
- Lead with emotional resonance — the homeowner's relief and satisfaction — as the primary hook
- Style: hybrid news-story/documentary feel with warmth

---

## Action Items

- [ ] **Dan LaCloche** — Review Sarah Smith's Google review (search "Advanced Health and Safety" → Ctrl+F "Sarah")
- [ ] **Dan LaCloche** — Send tiered quote (shoot-only / shoot+edit / full-service) to Sebastian by early next week
- [ ] **Dan LaCloche** — Link similar past project (insulation/crawl space testimonial video) — upload to DLC Effect YouTube if not already there
- [ ] **Sebastian Gant** — Review quote and sample work; forward to Advanced Health & Safety client late next week

---

## Related

- [[wiki/clients/advanced-health-and-safety/_index|Advanced Health & Safety (client)]]
- [[wiki/knowledge/vendors/dan-lacloche-dlc-effect|Dan LaCloche — DLC Effect (vendor)]]
- [[wiki/knowledge/video-marketing/testimonial-video-best-practices|Testimonial Video Best Practices]]
- [[wiki/knowledge/paid-media/meta-ads-video-specs|Meta Ads Video Specs]]