---
title: AHS Testimonial Video Project — Oct 29
type: article
created: '2025-10-14'
updated: '2025-10-14'
source_docs:
- raw/2025-10-14-ahs-marketing-meeting-94083992.md
tags:
- video-production
- testimonial
- client-ahs
- video-marketing
layer: 2
client_source: null
industry_context: null
transferable: true
---

# AHS Testimonial Video Project — Oct 29

## Overview

A video testimonial shoot is scheduled for **October 29, 2025** with videographer **Dan** on behalf of [[clients/ahs/index|Asbestos Hazard Solutions (AHS)]]. The project was discussed during the [[clients/ahs/meetings/2025-10-14-ahs-marketing-meeting|October 14 monthly marketing check-in]]. The subject is a customer named **Sarah**, who left an extensive written review that Dan will use to develop interview questions.

The format follows a standard testimonial style: the subject speaks directly to camera without an audible interviewer, intercut with B-roll footage from the job site (e.g., the basement where work was done).

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## Project Details

| Field | Detail |
|---|---|
| **Shoot Date** | October 29, 2025 |
| **Videographer** | Dan (external contractor) |
| **Subject** | Sarah (AHS customer) |
| **Fee** | $2,000 (negotiated down from ~$3,000) |
| **Deliverables** | Edited testimonial video, short clips/snippets for social, raw footage |
| **Post-editing** | Handled internally by Asymmetric to reduce cost |

---

## Format & Style

- Testimonial-style: subject speaks naturally; interviewer questions are **not** heard on camera
- Intercut with **B-roll** footage from the work site
- Approximately **one minute** in final cut
- Intended to feel low-key and conversational, not broadcast-news formal
- Dan will guide Sarah through the interview using questions derived from her written review

---

## Cost Negotiation

The original quote from Dan was approximately **$3,000**. The fee was reduced to **$2,000** by agreeing to handle post-production editing internally. In exchange, Dan delivers **raw footage**, and Asymmetric produces:

1. The final edited testimonial video (similar format to the example Dan shared)
2. Short clips and snippets for social media use
3. Raw B-roll, available to share with AHS on request

> **Insight:** Splitting raw footage delivery from post-editing is a reliable lever for reducing videographer costs while retaining creative control over the final cut. See also [[knowledge/video-marketing/video-production-cost-management|Video Production Cost Management]].

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## Client Comfort & Preparation

Sarah is **nervous** about being on camera. To address this:

- Dan will prepare a list of interview questions in advance, drawn from Sarah's written review
- Sebastian will obtain the question list from Dan and share it with Sarah (via Gina) **before the shoot**
- The low-key format and short runtime (~1 min) should help reduce on-camera anxiety

**Action item owner:** Sebastian Gant

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## Pre-Shoot Checklist

- [ ] Obtain question list from Dan → send to Gina for Sarah
- [ ] Gina/Brady to review example video and provide format feedback
- [ ] Confirm all logistics with Dan for Oct 29
- [ ] Review any final details at the Oct 28 meeting (day before shoot)

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## Related

- [[clients/ahs/meetings/2025-10-14-ahs-marketing-meeting|AHS Marketing Meeting — 2025-10-14]]
- [[knowledge/video-marketing/video-production-cost-management|Video Production Cost Management]]
- [[clients/ahs/index|AHS Client Index]]