---
title: Crazy Lenny's eFlow Brand B-Roll Video Project
type: article
created: '2025-11-03'
updated: '2025-11-03'
source_docs:
- raw/2025-11-03-weekly-call-w-karly-98686647.md
tags:
- video-marketing
- crazy-lennys
- eflow
- vendor-management
- agency-operations
layer: 2
client_source: null
industry_context: null
transferable: true
---

# Crazy Lenny's eFlow Brand B-Roll Video Project

## Overview

Crazy Lenny's requested a B-roll video shoot for their **eFlow e-bike brand**, intended for in-store display on TV screens in the shop background. The project is being produced by vendor **Dan**, with the agency (AAG) acting as intermediary between Dan and the client contact **Steve** at Crazy Lenny's.

The project surfaced a pricing error and prompted a formal restatement of the agency's vendor communication protocol.

## Project Details

| Field | Detail |
|---|---|
| Client | [[wiki/clients/crazy-lennys/_index]] |
| Client Contact | Steve (Crazy Lenny's) |
| Vendor | Dan (videographer) |
| Deliverable | B-roll brand video for in-store TV display |
| Brand | eFlow (e-bike line) |
| Vendor Cost | $3,000 |
| Client Invoice | $3,500 |
| Agency Margin | ~20% ($500) |

## Pricing Correction

An initial misquote was issued directly to the client before the agency could apply its standard markup:

1. Dan quoted **$2,500** directly to the client (Steve) — bypassing the agency
2. Dan subsequently revised his cost upward to **$3,000**
3. The correct client-facing quote is **$3,500**, maintaining the standard 20% agency margin

> **Standard margin formula:** Vendor cost ÷ 0.80 = client invoice  
> e.g., $3,000 vendor cost → $3,750 at strict 20% margin; $3,500 was agreed as the corrected quote in this instance

Karly was tasked with sending Steve the revised $3,500 quote.

## Vendor Communication Protocol

This project triggered a formal reminder of agency policy on vendor-client communication:

- **All client inquiries must be routed through the agency.** If a client contacts a vendor directly, the vendor must notify the agency immediately rather than engaging independently.
- **All quotes to clients must originate from the agency**, with the agency's margin applied before the client sees a number.
- **Rationale:** Direct vendor-client communication risks the agency being cut out of the relationship and erodes margin control.

**Action taken:** Karly was directed to email Dan explicitly instructing him to route all Crazy Lenny's inquiries through her and to bill via AAG.

## Action Items (from 2025-11-03 call)

- [x] Email Steve (Crazy Lenny's) with revised eFlow video quote: **$3,500**
- [x] Email Dan: all Crazy Lenny's inquiries must route through Karly; billing via AAG only

## Related

- [[wiki/clients/crazy-lennys/_index]]
- [[wiki/knowledge/agency-operations/vendor-communication-protocol]]
- [[wiki/meetings/2025-11-03-weekly-call-w-karly]]