---
title: Quarra Video Library — Navigation & Sitemap Changes
type: article
created: '2026-01-12'
updated: '2026-04-05'
source_docs:
- raw/2026-01-12-quarra-stone-marketing-call-113612037.md
tags:
- video-marketing
- website
- navigation
- sitemap
- quarra-stone
layer: 2
client_source: null
industry_context: null
transferable: true
---

# Quarra Video Library — Navigation & Sitemap Changes

## Overview

During the [[clients/quarra-stone/_index|Quarra Stone]] January 2026 strategy call, the team aligned on adding a dedicated **Videos** page to the main site navigation to surface a growing library of high-quality, non-project-specific video content. To accommodate this without bloating the nav, the existing **News** and **Blog** links will move to the site footer.

This decision reflects a broader recognition that Quarra has been sitting on valuable video assets — covering topics like engineering marble, thermal hysteresis, and fine art packaging — that aren't being actively broadcast through the website.

---

## Decision

**Add a "Videos" page to the main navigation.**

- Project-specific videos remain on their respective project pages
- Non-project-specific, broadly applicable videos (e.g., material science topics, process explainers) go on the new Videos library page
- **News** and **Blog** nav items move to the site footer, freeing up a main nav slot
- Videos are embedded via YouTube or Vimeo links — **not** uploaded directly to the CMS — to preserve site performance

> *"I think having a video tab and it's just a library of different videos, that could be an interesting addition to the site."*
> — Lincoln Durham

> *"We want to do links, embed links, instead of actually loading the videos onto the back end of the website, because that could just, if they're long videos..."*
> — Karly Oykhman

---

## Rationale

- Quarra has accumulated video content across YouTube and Vimeo that is not surfaced on the website
- Non-project videos don't have a natural home on existing service or project pages
- News and Blog pages are typically landing destinations (via search/social), not primary navigation destinations — moving them to the footer has low user-experience cost
- Embedding via hosted links avoids page-load performance degradation from large video files

---

## Sitemap Change Summary

| Location | Before | After |
|---|---|---|
| Main navigation | News, Blog | Videos |
| Footer | — | News, Blog |
| Project pages | (unchanged) | Project-specific videos added here |

---

## Video Approval & Permissions Workflow

Before any video is published to the site, the following steps apply:

1. **Lauren** reviews the forwarded video links with Jim to confirm which are approved for public use
2. Videos hosted on third-party channels (e.g., Collier Memorial dedication video) may require explicit permission from the rights holder before embedding
3. Videos cleared for use in **Google Ads** or other paid channels require the raw asset file (not just an embed link) — Lauren to send those to Karly separately

---

## Action Items

- [ ] Lauren: Review forwarded video links with Jim; send approved embed links to Karly (@Lauren)
- [ ] Lauren: Identify any videos requiring third-party permissions and initiate those requests (@Lauren)
- [ ] Lauren: Send raw video assets to Karly for any approved for Google Ads use (@Lauren)
- [ ] AAG/Karly: Implement Videos page in main nav; move News and Blog to footer once video list is confirmed (@Karly Oykhman)

---

## Related

- [[clients/quarra-stone/meetings/2026-01-12-marketing-call|2026-01-12 Quarra Stone Marketing Call]]
- [[clients/quarra-stone/projects/quarra-italia-website|Quarra Italia Website]]
- [[knowledge/website/design-assist-page-rename|Design Assist Services Page Rename]]
- [[knowledge/abm/quarra-2026-abm-strategy|Quarra 2026 ABM Strategy]]