---
title: Video Production Service Offering
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2025-10-20-weekly-call-w-melissa-95283465.md
tags:
- video-production
- services
- pricing
- descript
- gamma
- ai-tools
- local-seo
layer: 2
client_source: null
industry_context: null
transferable: true
---

# Video Production Service Offering

Asymmetric offers video production services to clients, combining professional on-site videography with AI-assisted post-production tools. The service is particularly well-suited to local businesses that benefit from location walkthroughs, testimonials, and brand introduction videos.

## Pricing

| Service Type | Client Price | Videographer Cost | Margin |
|---|---|---|---|
| Standard location video | $2,500/location | ~$2,000 | ~$500 |
| Extended/drone package | $4,000–$5,000 | varies | varies |

The standard package sends a professional videographer on-site to shoot footage, conduct interviews, and capture the location. Drone photography or longer productions command higher rates.

> "We charge Crazy Lenny's 2,500 bucks. The videographer charges us 2,000. So we make 500 bucks a pop on a video." — Mark Hope

## Video Types

### Location Walkthroughs
Walk the viewer through the physical space — entrance, common areas, rooms, outdoor areas. Especially valuable for businesses where the environment influences purchase decisions (e.g., assisted living facilities, fitness studios, restaurants).

### Testimonials
Videographer visits the location, puts a client or customer in a comfortable setting with a good background, and asks guided questions. Questions can be scripted in advance and handed to the videographer. Works well for service businesses where social proof matters.

### Brand Introduction / Explainer Videos
"Who we are, what we do" format. Can be animated/cartoon-style or talking-head with slides. Good for B2B clients or companies without a strong visual presence.

## AI-Assisted Production Workflow

AI tools significantly reduce production time and improve output quality for talking-head and explainer formats:

1. **Script generation** — Use ChatGPT to draft a script based on a prompt about the company and audience. Edit for voice and accuracy.
2. **Teleprompter** — Use a free teleprompter app so the speaker reads naturally on camera.
3. **Slide generation** — Use [[knowledge/tools/gamma]] to auto-generate presentation slides from the script. Mark slide transitions in the script.
4. **Post-production** — Use [[knowledge/tools/descript]] to:
   - Place the speaker video in a corner bubble over slides
   - Fix eye contact (corrects for looking at screen instead of camera)
   - Remove filler words ("uh", "um", etc.)
   - Clean up pacing and cuts

This workflow allows a polished video to be produced from a self-recorded clip, AI-generated slides, and a scripted voiceover — with editing handled by the design team (Lucas is the primary video editor).

## Target Clients

Video production is a natural upsell for local business clients, particularly those already on retainer for SEO or content. Strong candidates include:

- **[[clients/adavacare/_index|Adavacare]]** — Multiple assisted living locations; walkthroughs and testimonials would support local SEO and conversion. Discussed at $2,500/location. Some locations are not visually appealing and should be deprioritized.
- **[[clients/crazy-lennys/_index|Crazy Lenny's]]** — Prior video work completed at standard pricing.
- **Advanced Health and Safety** — Testimonial videos in scoping; Sebastian gathering costs.
- **[[clients/doodla/_index|Doodla]]** — Brand introduction video opportunity; "Who Are We?" format with farm/equipment footage and founder talking-head.

## Proposal Approach

When pitching video to a client:
- Lead with the specific use case (walkthrough, testimonial, explainer)
- Anchor to the $2,500/location price point for on-site shoots
- Offer AI-assisted explainer as a lower-cost alternative where on-site isn't needed
- Tie back to SEO or conversion value (e.g., video on location pages supports local rankings and builds trust)

A brief should be written for the design/video team specifying: which footage to use, where to place the speaker bubble, slide transition points, and any branding requirements.

## Related

- [[knowledge/local-seo/moz-local-implementation]]
- [[knowledge/tools/descript]]
- [[knowledge/tools/gamma]]
- [[clients/adavacare/_index]]
- [[operations/team/roles-account-management]]