---
title: Microsoft Clarity Implementation — BluePoint ATM
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2026-01-28-bluepoint-atm-marketing-call-117924356.md
tags:
- web-analytics
- microsoft-clarity
- heatmaps
- session-recording
- bluepointatm
- website-optimization
layer: 2
client_source: null
industry_context: null
transferable: true
---

# Microsoft Clarity Implementation — BluePoint ATM

## Overview

Microsoft Clarity is deployed on the BluePoint ATM website to analyze user behavior through heatmaps and session recordings. The tool provides visibility into how visitors interact with pages — what they click, where they scroll, and where they drop off — informing future website optimization decisions.

Karly Oykhman (Asymmetric) demoed the platform for Mike Stebbins and Wade Zirkle during the [[wiki/clients/bluepointatm/_index|BluePoint ATM]] marketing sync. Both Mike and Wade have confirmed access to the platform.

---

## Key Capabilities

### Behavioral Signals

| Signal | Definition |
|---|---|
| **Rage Click** | User clicks the same element multiple times — indicates they expect it to be interactive (a link or button) but it isn't responding as expected |
| **Dead Click** | User clicks something once expecting navigation, but nothing happens |
| **Quick Back** | User clicks to a new page and immediately returns — signals the destination didn't meet expectations |
| **Excessive Scrolling** | User scrolls a page for an unusually long time — may indicate difficulty finding information |

> **Note:** Clarity's automated signal detection is not 100% accurate. Some "dead clicks" are false positives (e.g., decorative elements like carousel arrows being flagged as interactive). Session recordings should be reviewed to validate signals before acting on them.

### Heatmaps

Heatmaps visualize click density across any page by URL. They show which elements receive the most interaction over a selected time window (e.g., last 30 days).

### Session Recordings

Full playback of individual user sessions, including a narrated transcript of actions. Useful for diagnosing specific UX problems identified via heatmaps or behavioral signals. Visitor identity is not exposed.

---

## Homepage Findings (Last 30 Days)

From the heatmap review conducted during the demo, the top-clicked elements on the BluePoint ATM homepage were:

1. **"Contact Us" button** — most-clicked element; positive signal that CTA placement is working
2. **Contact form fields** — users are actively engaging with the bottom-of-page form
3. **"ATM Services" navigation link** — third most-clicked; indicates strong interest in service discovery

Additional observation: users clicking the "Go Cashless" CTA at a higher rate than "Explore Cash ATMs" — consistent with the site's goal of driving cashless prospects.

---

## Recommended Workflow

When conducting website optimization reviews, use Clarity in this order:

1. **Check rage clicks and dead clicks first** — identify any broken or misleading interactive elements
2. **Review heatmaps for target pages** — understand where attention and clicks are concentrated
3. **Watch session recordings selectively** — validate heatmap findings or investigate specific drop-off points
4. **Apply findings to design/copy decisions** — e.g., if a secondary CTA is getting more clicks than the primary, consider repositioning or redesigning the primary

---

## Access

- Mike Stebbins and Wade Zirkle (BluePoint ATM) have been invited and confirmed access
- Karly Oykhman (Asymmetric) manages the account and can re-send invites or add users as needed
- Contact Karly directly with questions about specific recordings or heatmap interpretation

---

## Related

- [[wiki/clients/bluepointatm/_index|BluePoint ATM Client Overview]]
- [[wiki/clients/bluepointatm/meetings/2026-04-05-ny-campaign-hubspot-sync|NY Campaign & HubSpot Integration Call — 2026-04-05]]
- [[wiki/knowledge/web-analytics/heatmap-analysis-workflow|Heatmap Analysis Workflow]]
- [[wiki/knowledge/website/website-change-approval-process|Website Change Approval Process]]