---
title: Microsoft Clarity Shopify Integration — Team Email Approval
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2026-04-03-weekly-call-w-karly-135302519.md
tags:
- microsoft-clarity
- shopify
- web-analytics
- troubleshooting
layer: 2
client_source: null
industry_context: null
transferable: true
---

# Microsoft Clarity Shopify Integration — Team Email Approval

## Overview

When connecting Microsoft Clarity to a Shopify store, the integration sends an approval request email to the project admin account rather than completing silently. If the Clarity project was created under a shared team email (e.g., `team@`), the approval link will land in that inbox — not a personal one — and the integration will appear stuck with a "pending project admin approval" message on the Shopify side.

This is a common point of confusion because the Clarity dashboard itself shows no visible approval queue or notification; the action is entirely email-driven.

## Symptoms

- Shopify app settings show: *"Project link request is sent to Clarity Project ID `[id]` — pending project admin's approval"*
- No corresponding approval prompt visible inside the Microsoft Clarity web UI
- Integration appears stalled indefinitely

## Root Cause

The approval email is sent to whichever account owns the Clarity project. If the project was created under a shared/team email address, the approval request goes there — not to the personal inbox of whoever is doing the setup.

## Resolution Steps

1. Log in to the email account that owns the Clarity project (e.g., `team@asymmetric.app` or equivalent)
2. Find the approval email from Microsoft Clarity
3. Click the approval link in that email
4. Return to Shopify — the integration status should update to **Successfully Installed**

> Data will not appear immediately. Clarity typically takes **2–3 days** to begin showing session data after a successful install.

## Adding Client Users to a Clarity Project

Once the integration is live, clients can be given direct access to view their Clarity data without sharing team credentials:

1. In Clarity, go to **Settings → Team**
2. Click **Add Team Member**
3. Enter the client's email address (e.g., `parag@papertube.co`)
4. Send the invite

The client will receive an invitation and can log in independently.

## Webflow Projects

For sites on Webflow (rather than Shopify), the setup flow differs slightly:

1. In Clarity, click **New Project** and select Webflow as the platform
2. Follow the platform-specific installation steps
3. Apply the same rule: **check the team email inbox** for any approval request before assuming the integration is broken

## Reference Example

This issue was first encountered during [[clients/papertube/_index|PaperTube]]'s Clarity setup on their Shopify store. The integration had been installed by a developer (Jeff) but appeared stuck. The fix was found in the `team@` inbox. The same process was subsequently planned for [[clients/aviary/_index|Aviary]]'s Webflow site.

## Key Takeaway

> Whenever a Microsoft Clarity integration shows "pending approval," check the **team email inbox** — not the Clarity dashboard — for the approval link.