---
title: Paper Tube Co — Google Tag Manager Admin Access & Setup
type: article
created: '2026-02-26'
updated: '2026-02-26'
source_docs:
- raw/2026-02-26-papertube-asymmetric-marketing-call-125640117.md
tags:
- google-tag-manager
- papertube
- web-analytics
- access-management
- tracking
layer: 2
client_source: null
industry_context: null
transferable: true
---

# Paper Tube Co — Google Tag Manager Admin Access & Setup

## Overview

During the ABM campaign review call on 2026-02-26, Asymmetric requested and received elevated Google Tag Manager (GTM) access for the Paper Tube Co account. Access was upgraded from **User** to **Administrator** live on the call by Parag Agrawal (parag@papertube.co).

This unlocks full configuration flexibility for tracking setup, tag deployment, and visibility into the existing GTM container.

## Access Details

| Field | Value |
|---|---|
| **Platform** | Google Tag Manager |
| **Previous Role** | User |
| **New Role** | Administrator |
| **Granted By** | Parag Agrawal (client) |
| **Granted On** | 2026-02-26 |
| **Requested By** | Karly Oykhman (Asymmetric) |

## Why Admin Access Was Needed

User-level access in GTM limits the ability to:

- Create and publish new tags, triggers, and variables
- Modify container settings
- Manage user permissions
- Access certain configuration and debugging views

Administrator access is Asymmetric's standard requirement for GTM accounts where active tracking setup or conversion configuration work is planned.

## Planned Use Cases

With admin access in place, GTM can now be used to support:

- **LinkedIn Ads conversion tracking** — once the new WordPress landing pages (built with Gravity Forms) are live and LinkedIn ads are relaunched, GTM will be the mechanism for firing conversion events. See [[clients/papertube/linkedin-ads-relaunch]].
- **Meta Ads pixel and event tracking** — pending Meta Ads access being granted by Parag. See [[clients/papertube/meta-ads-access]].
- **General site analytics** — visibility into what tags are currently firing on `papertube.co` and any gaps in tracking coverage.

## Related Context

- The LinkedIn ads were paused due to a Shopify/Salesforce form conflict. Landing pages are being rebuilt in WordPress with Gravity Forms, which will integrate cleanly with Salesforce and allow proper GTM tag firing. See [[clients/papertube/linkedin-ads-relaunch]].
- Meta Ads access remains pending as of this meeting. Parag noted Meta's multi-person verification requirement complicates the process. See [[clients/papertube/meta-ads-access]].
- The primary client domain is `papertube.co`. ABM emails are sent from `papertube.pro` to protect domain reputation. See [[clients/papertube/abm-campaign-2026]].

## Notes & Conventions

- Asymmetric committed not to modify any existing tags or configuration already in place in the container — admin access is additive for new setup work.
- Any new tags deployed should be documented here as they are added.

## Source

- Meeting: [[raw/2026-02-26-papertube-asymmetric-marketing-call-125640117]] — ABM Campaign Review, 2026-02-26
- Attendees: Parag Agrawal (PaperTube), Mark Hope, Karly Oykhman, Sebastian Gant, Isalia Ramirez, Avokerie Onorimuo (Asymmetric)