---
title: Yashwant — Technical Tracking Expert Training Plan
type: article
created: '2025-12-08'
updated: '2025-12-08'
source_docs:
- raw/2025-12-08-monday-call-w-melissa-106961224.md
tags:
- training
- team-development
- google-tag-manager
- conversion-tracking
- attribution
- yashwant
- web-analytics
layer: 2
client_source: null
industry_context: null
transferable: true
---

# Yashwant — Technical Tracking Expert Training Plan

## Overview

Yashwant has been identified as the team member best suited to fill the **technical tracking skills gap** left by Anoop's departure. He is technically inclined and works quickly, making GTM, conversion tracking, and attribution a better fit than content-heavy work like blog writing. The goal is to develop him into the in-house expert for all technical measurement work.

This was decided during the [[meetings/2025-12-08-monday-call-melissa|2025-12-08 Monday Call with Melissa]], where Mark and Melissa aligned on role specialization across the team.

---

## Rationale

- Yashwant is technically capable but not a strong writer — keeping him out of content tasks and directing him toward technical work plays to his strengths.
- The agency currently lacks a dedicated person for GTM setup, conversion tracking, and attribution — work that was previously handled by Anoop.
- Yashwant has expressed interest in expanding his responsibilities and taking on more.

---

## Training Focus Areas

| Area | Description |
|---|---|
| **Google Tag Manager** | Tag setup, trigger configuration, variable management |
| **Conversion Tracking** | Setting up and verifying conversion actions in Google Ads and GA4 |
| **Attribution** | Understanding attribution models and how to interpret multi-touch data |

---

## Training Resources

- **Coursera** — Asymmetric has a subscription; search for GTM and analytics courses
- **CXL** — Asymmetric has a subscription; strong technical marketing courses
- **Google's Free Courses** — Google offers free GTM and measurement courses directly; technically rigorous, though not always the most digestible

> "Google has courses on how to use Google Tag Manager. They're not always particularly digestible, but they're technically good and they're free." — Mark Hope

A certification may be available through Google's free course track as well.

---

## Action Items

- [ ] Mark to send Yashwant specific course links from Coursera, CXL, and Google covering GTM and conversion tracking
- [ ] Yashwant to begin with **Google Tag Manager 101** — understanding tags, triggers, and variables
- [ ] Progress Yashwant into conversion tracking setup and attribution concepts once GTM fundamentals are solid
- [ ] Begin involving Yashwant in live client technical tracking work as skills develop

---

## Context & Related Work

- This role mirrors what Anoop previously handled on the technical side of campaign measurement.
- Parallel initiative: [[wiki/knowledge/hubspot/paul-hubspot-automation-training|Paul is being developed as the HubSpot Automation expert]] to cover a different skills gap.
- Yashwant's technical work will directly support clients like [[wiki/clients/citrus-america/_index|Citrus America]] (landing page tracking, conversion setup) and others requiring CallRail or GTM configuration.
- See also: [[wiki/knowledge/web-analytics/callrail-static-vs-pool-tracking|CallRail Static vs. Pool Tracking]] for related technical context.