---
title: Private Pay Pages — Implementation & Hero Image Updates
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2026-01-07-adava-care-marketing-call-112401727.md
tags:
- website
- adava-care
- private-pay
- hero-images
- qr-code
- content
layer: 2
client_source: null
industry_context: null
transferable: true
---

# Private Pay Pages — Implementation & Hero Image Updates

## Overview

As of the January 2026 scope realignment call, four private pay location pages for [[clients/adava-care/_index|Adava Care]] have been approved and are queued for implementation on the website. Alongside this, Asymmetric is addressing two related website quality issues: low-resolution hero images on several location pages and a non-functional QR code at the Glendale community.

## Private Pay Pages

### Status
Four pages have been reviewed, revised based on Kari Krause's feedback, and approved for implementation. Once those four are live, Asymmetric will draft content for the remaining location pages.

### Scope of Work
- **Immediate:** Implement the four approved private pay pages on the website.
- **Next phase:** Draft private pay copy for remaining Adava Care locations, incorporating local SEO keywords for each geographic area.
- **Ongoing:** Update existing location page copy to improve SEO depth and relevance.

### Notes
- Each location page is being treated as a local SEO asset — keyword research is being conducted per location (e.g., Neenah, Irish Road) to target assisted living searches in those specific geographic areas.
- Content should remain general enough to serve as an informational resource while incorporating Adava Care's specific offerings.

## Hero Image Resolution

Several location hero images were identified as low resolution, likely due to a gap in the design-to-development handoff where image size constraints were not communicated early enough.

**Action:** Asymmetric's design team is reviewing the affected images to determine whether resolution can be improved programmatically or whether new source images are needed from Adava Care.

## QR Code — Glendale Community

The Google review QR code at the Glendale community location is non-functional. QR codes at all other communities are active and being used; Kari Krause confirmed the collateral is being distributed and brochure reorders are already needed, indicating strong usage.

**Action:** Asymmetric to investigate and fix the Glendale QR code.

## Action Items

| Owner | Task | Status |
|---|---|---|
| Asymmetric | Implement four approved private pay pages | In progress |
| Asymmetric | Draft copy for remaining location pages | Queued |
| Asymmetric | Attempt hero image resolution improvements | In progress |
| Asymmetric | Fix non-functional QR code at Glendale | In progress |
| Adava Care | Provide new hero images if resolution cannot be improved | Pending |

## Related

- [[clients/adava-care/_index|Adava Care Client Overview]]
- [[knowledge/seo/local-seo-location-pages|Local SEO — Location Pages]]
- [[knowledge/website/callrail-lead-tracking|CallRail Lead Tracking Setup]]