---
title: Website Launch & Meta Description Updates
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2025-10-27-american-extractions-marketing-call-97110351.md
tags:
- website
- seo
- american-extractions
- meta-descriptions
- site-launch
layer: 2
client_source: null
industry_context: null
transferable: true
---

# Website Launch & Meta Description Updates

## Overview

The American Extractions website launched successfully in October 2025. A brief 1–2 hour outage occurred during a post-launch update but was resolved. Separately, meta descriptions for blog posts were not carried over during the site migration and were being manually added, with completion expected the following day.

## Site Launch

The new American Extractions website went live with all core functionality operational. During a routine update shortly after launch, the site experienced a brief outage (approximately one to two hours) before being restored. No further issues were reported by the client.

> *"We've got everything up and running on that. There was a little hiccup on our end for about an hour it was down, but everything should be fixed now."* — Karly Oykhman

## Meta Description Gap

When blog posts were migrated to the new site, back-end SEO metadata — specifically meta descriptions — did not transfer over. These were being added manually post-launch, with completion targeted for the day after the call.

**Expected impact:** Completing meta descriptions should improve organic search visibility and click-through rates from search engine results pages (SERPs) within the following week or so.

## Related Context

- Improving organic search performance complements the proposed [[wiki/knowledge/seo/domain-rating-boost-strategy|Domain Rating boost]] ($250 service to raise DR from 20 → 40), which addresses ad rank and organic visibility at the domain authority level.
- The Fieldwell Health site was still under construction at the time of this call; product images were pending from the client. See [[wiki/clients/american-extractions/_index|American Extractions]].

## Key Takeaways

- Site migrations may silently drop SEO metadata; a post-launch audit of meta descriptions and other on-page SEO fields is advisable.
- Even a brief outage during updates warrants client communication to set expectations.
- Organic traffic improvements from meta descriptions typically lag by days to weeks as search engines re-crawl updated pages.

## Action Items (from this call)

- [x] Add meta descriptions to all migrated blog posts — due day after call *(Asymmetric team)*
- [ ] Monitor organic traffic for improvement following meta description completion *(Asymmetric team)*
- [ ] Client to review site and flag any desired edits *(Caitlin Doak)*