---
title: Aviary Website Rebuild — WordPress Migration
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2026-04-02-quarra-salesforce-working-call-135070080.md
tags:
- aviary
- website
- wordpress
- client-at-risk
- landing-pages
- performance
layer: 2
client_source: null
industry_context: null
transferable: true
---

# Aviary Website Rebuild — WordPress Migration

## Overview

As part of a [[wiki/clients/aviary/_index|multi-pronged rescue plan]] for the at-risk Aviary account, the team identified the current website as a bottleneck for lead generation. A rebuild on WordPress is being scoped to improve site performance and enable faster, more flexible landing page creation — both critical for the broader effort to hit missed lead targets.

## Problem

The existing Aviary site limits the team's ability to spin up landing pages quickly in support of campaigns. Slow iteration on landing pages constrains the effectiveness of paid and outbound efforts. The rebuild is intended to remove this constraint and give the team more direct control over conversion-focused pages.

## Proposed Solution

Migrate the Aviary website to WordPress. WordPress was selected for its flexibility, the team's familiarity with it, and the speed at which new landing pages can be created and deployed without developer involvement.

## Status

**Pending scoping.** A timeline estimate has been requested from Eshak (developer). No estimate has been received as of the date of this note.

## Action Items

- [ ] **Karly** — Email Eshak to request a time estimate for the WordPress rebuild (@Karly Oykhman)

## Context

This rebuild is one of four workstreams in the Aviary lead generation recovery plan, alongside:

1. [[wiki/clients/aviary/nurture-campaign|Bulk nurture campaign]] (~40k contacts via Orbit/SES)
2. [[wiki/knowledge/channels/linkedin-abm-outreach|LinkedIn manual outreach]] added to the ABM playbook
3. [[wiki/clients/aviary/google-ads-optimization|Google Ads optimization]] based on audit findings

## Related

- [[wiki/clients/aviary/_index|Aviary Client Overview]]
- [[wiki/meetings/2026-04-02-quarra-salesforce-working-call|Meeting: Quarra Salesforce Working Call — 2026-04-02]]