---
title: BluePoint Calculators Site Review
type: article
created: '2026-02-25'
updated: '2026-02-25'
source_docs:
- raw/2026-02-25-bluepoint-atm-marketing-call-125364933.md
tags:
- bluepointatm
- website
- calculators
- tools
layer: 2
client_source: null
industry_context: null
transferable: true
---

# BluePoint Calculators Site Review

## Overview

A new dedicated calculator site for BluePoint ATM went live at `bluepointcalculators.com` in late February 2026. The site was built by the Asymmetric team and pushed to a server on the morning of the [[clients/bluepoint-atm/_index|BluePoint ATM]] marketing sync on 2026-02-25. As of that call, Mike and Wade had not yet done a full review; next steps were scoped and a recap email with the link was queued.

## Current Status

- **Live at:** `bluepointcalculators.com`
- **Status:** Available for client review; not yet publicly launched
- **Reviewed by client:** Not yet as of 2026-02-25

## Next Steps

Three workstreams were identified before a launch decision can be made:

1. **Content validation** — Mike and Wade to review all existing calculators for accuracy and relevance; send feedback to Karly.
2. **Gap analysis** — Identify any calculators that are missing or should be removed.
3. **Launch strategy** — Determine how the site will be surfaced:
   - Option A: Keep as a standalone site (`bluepointcalculators.com`)
   - Option B: Break calculators out into individual pages
   - Option C: Integrate calculators directly into the main BluePoint ATM website

The launch strategy discussion is deferred until after the content review is complete.

## Action Items

| Owner | Action |
|---|---|
| Karly Oykhman | Send `bluepointcalculators.com` link to Mike & Wade via recap email |
| Mike Stebbins | Review calculators; send content feedback to Karly |
| Wade Zirkle | Review calculators; send content feedback to Karly |
| Mike & Wade | Decide on launch strategy after review |

## Context & Rationale

The calculators site was created as a dedicated tool resource for BluePoint ATM prospects and customers. Hosting it at a separate domain (`bluepointcalculators.com`) keeps the main site uncluttered while allowing the tools to be linked or promoted independently. The integration vs. standalone decision will likely depend on SEO considerations and how the tools fit into the existing [[knowledge/website/state-pages-strategy|state pages]] and [[knowledge/ads/pmax-landing-pages|PMAX landing page]] strategy.

## Related

- [[clients/bluepoint-atm/_index|BluePoint ATM Client Overview]]
- [[knowledge/ads/pmax-landing-pages|PMAX Landing Pages]]
- [[knowledge/website/state-pages-strategy|State Pages Strategy]]