---
title: BluepointATM State Pages Prioritization
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2026-02-25-bluepoint-atm-marketing-call-125365467.md
tags:
- bluepoint-atm
- seo
- website
- state-pages
- content
layer: 2
client_source: null
industry_context: null
transferable: true
---

# BluepointATM State Pages Prioritization

## Overview

BluePoint ATM is building out a full library of state-specific landing pages for SEO. The first batch of 10 state pages was ready to push live as of the 2026-02-25 marketing sync. This article documents the prioritization logic for the **next 10 state pages** and the dependency that must be resolved before any state pages go live.

Related client: [[wiki/clients/bluepoint-atm/_index]]

---

## First Batch (Ready to Push Live)

The following 10 state pages were completed and approved for launch as of 2026-02-25:

- New York
- Colorado
- Florida
- Washington
- Virginia
- Illinois
- Michigan
- Pennsylvania
- New Jersey
- Maryland

**Action owner:** Karly Oykhman — push live along with the service page.

---

## Next 10 State Pages — Prioritization Criteria

Wade Zirkle committed to emailing a priority list. The selection logic discussed on the call:

1. **Cashless-ban states first** — States with active cashless payment bans represent the highest-intent market for reverse ATM / cashless solutions.
   - **Massachusetts (MA)** — confirmed cashless ban
   - **Tennessee (TN)** — confirmed cashless ban

2. **Large markets** — High-population states with broad venue density.
   - **Ohio (OH)** — explicitly called out as a priority large market

3. Remaining 7 states to be confirmed by Wade via email; Mike Stebbins to reply-all with any objections.

**Action owner:** Wade Zirkle — email priority list of 10 states to Karly.
**Action owner:** Karly Oykhman — begin work on next batch upon receipt.

---

## Dependency: Industry Expertise Section Update

> ⚠️ **Blocker for all state pages**

The "Industry Expertise" section on state pages must be updated to match the renamed categories from the main website redesign **before** pages go live. Category labels are changing to align with the new site taxonomy.

**Known example:**
- Old label: `Tourist Attractions`
- New label: `Amusement Parks and Attractions`

All state page instances of the old industry segment labels must be replaced with the new equivalents. Karly to cross-reference the finalized category list from the main website redesign.

---

## Page Structure Notes

Additional updates made to the first batch of state pages (noted during the 2026-02-25 call):

- Pages are now **responsive** — the kiosk graphic element remains fixed during viewport adjustments
- **Headlines matched** across all 10 pages for consistency
- **Phone number section** added mid-page
- Service page received a header update and is ready to push live alongside the state pages

---

## Related

- [[wiki/clients/bluepoint-atm/_index]]
- [[wiki/knowledge/website/bluepoint-calculator-demo]]
- [[wiki/meetings/2026-02-25-bluepoint-atm-marketing-call]]