---
title: Website Updates — Theme Parks & Water Parks Page (BluePoint ATM)
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2025-12-03-bluepoint-atm-marketing-call-106062644.md
tags:
- website
- bluepointatm
- reverse-atm
- landing-page
- web-development
layer: 2
client_source: null
industry_context: null
transferable: true
---

# Website Updates — Theme Parks & Water Parks Page (BluePoint ATM)

## Overview

During the December 2025 monthly marketing sync, BluePoint ATM confirmed a round of major website updates, the most significant being the addition of a new landing page targeting the **theme parks and water parks** vertical for their Reverse ATM product line. This page is intended to support the broader campaign targeting cashless venues in the amusement and recreation sector.

Related meeting: [[clients/bluepointatm/meetings/2025-12-03-bluepoint-atm-marketing-call]]

---

## Scope of Updates

### New Page: Theme Parks & Water Parks
- A dedicated landing page will be added under the Reverse ATM / cashless section of the BluePoint website.
- The page targets theme parks and water parks as a named vertical segment.
- **Content responsibility:** BluePoint (Mike Stebbins) will provide all written content.
- **Image responsibility:** Asymmetric Marketing will source or create appropriate imagery.
- The page will be built using an existing page as a template to reduce turnaround time.

### Additional Site Edits
- Miscellaneous copy and content edits across existing pages (not new pages).
- Some edits involve updating form messaging that previously varied per page — these required individual page-by-page changes rather than a single global update.

---

## Timeline

| Milestone | Owner | Target Date |
|---|---|---|
| BluePoint provides final page content | Mike Stebbins | Friday, Dec 5, 2025 |
| Asymmetric reviews and passes to dev | Melissa Cusumano | Monday, Dec 8, 2025 |
| Dev completes page build | Asymmetric dev team | ~1 week after handoff |
| Estimated live date | — | ~Dec 12–15, 2025 |

> **Note:** Timeline assumes content is delivered complete and final. Partial or iterative content delivery will extend the schedule. Prior projects have required multiple rounds due to incomplete initial submissions.

---

## Key Decisions

- **Overhaul, not minor edits.** Mike confirmed the scope is a full overhaul including a new page, not simple copy tweaks. Asymmetric estimated approximately one week for completion once content is received.
- **Template-based build.** To accelerate delivery, the new theme parks/water parks page will be modeled on an existing site page structure.
- **Content split.** BluePoint writes the copy; Asymmetric handles design and imagery. This division was explicitly agreed upon during the call.

---

## Context & Strategic Fit

This page directly supports two active campaign tracks:

1. **Email nurture campaign** — A water parks and amusement parks email sequence (emails 1–10) is under review by Mike. Several emails link to a blog post and a white paper hosted on the BluePoint site; the new page will complement this content ecosystem.
2. **Direct mail** — A water parks direct mail piece is in development. The landing page will serve as a destination for QR code or URL-based responses.
3. **ZoomInfo prospecting** — BluePoint is building a theme park/amusement park contact list (778 contacts pulled, 222 credits still needed to complete it). The new page gives outreach recipients a relevant destination. See [[knowledge/crm/zoominfo-credit-management]].

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## Related Issues

- **HubSpot form sync broken:** Website form submissions are not auto-syncing to HubSpot contacts. This is a separate but related issue — any leads generated by the new page will be affected until resolved. See [[clients/bluepointatm/issues/hubspot-form-sync-failure]].
- **Looker Studio tracking:** Once the page is live, performance (sessions, landing page traffic, source attribution) will be visible in the BluePoint Looker Studio dashboard. QR code traffic from direct mail will appear as a distinct source/medium.

---

## Action Items

- [ ] **Mike Stebbins** — Deliver final written content for the theme parks & water parks page by **Dec 5, 2025**
- [ ] **Melissa Cusumano** — Review content upon receipt, pass to dev team by **Dec 8, 2025**
- [ ] **Asymmetric dev** — Build new page using existing template; complete within one week of handoff
- [ ] **Melissa Cusumano** — Source or coordinate creation of imagery for the new page

---

## Notes

- Mike noted BluePoint is also working on a large RFP for the National Western Complex (Denver) — a Reverse ATM + traditional ATM opportunity. This may generate additional website content needs (case study, venue-specific page) if the deal closes.
- Future verticals under consideration include live music venues, military tourism, and national parks. Each may eventually warrant its own landing page following this same pattern.