---
title: Citrus America X-Pro Product Page Launch
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2026-02-19-cai-monthly-call-123730479.md
tags:
- citrus-america
- x-pro
- website
- product-page
- nsf-certificate
layer: 2
client_source: null
industry_context: null
transferable: true
---

# Citrus America X-Pro Product Page Launch

## Overview

The X-Pro product launch was deliberately delayed from its original February target to ensure a complete, professional web presence before any press release or public announcement. The core principle: the press release should link to a dedicated X-Pro product page — not the homepage — so visitors land in a fully built-out experience.

This article covers the prerequisites for launch, the planned page structure, and a homepage quick fix to increase X-Pro visibility in the interim.

## Decision: Delay Launch Until Prerequisites Are Met

Brian Framson identified that a press release without a dedicated product page would be a missed opportunity. If the press release links to the homepage, visitors have no clear path to X-Pro information. The team agreed to hold the launch until the following are in place.

**Prerequisites:**
- Dedicated X-Pro product page (see structure below)
- Correct, current spec sheet uploaded
- Updated NSF certificate PDF that includes the X-Pro

> *"So I'm kind of thinking if we have it sort of all at once where he does a press release on the X-Pro launch, we don't have a spec sheet up on, we don't have a webpage or a spec sheet up for the X-Pro. So maybe we have that set up first so that when we release, when we do the press release, whatever link he has in there, it's not our homepage, but it links right over to the X-Pro page."*
> — Brian Framson

## Product Page Structure

The X-Pro page should follow the same layout pattern as existing Citrus America product pages, with the following components:

| Element | Notes |
|---|---|
| **Photo gallery** | Multiple images; Miriam has strong photos including in-store/grocery context shots. Avoid Citro Casa's color-incorrect pressing kit imagery. |
| **Spec sheet download** | Upload the current Citrus America-formatted spec sheet (not the 2024 version in Google Drive). |
| **Order parts CTA** | Standard button matching existing product page patterns. |
| **Accessories section** | Keep simple initially — two-door cabinet and pressing kit. Full accessories list still being finalized. |
| **NSF certificate link** | Must point to updated PDF that includes the X-Pro (see action items). |

**Note on Citro Casa content:** The Citro Casa X-Pro page exists and can be referenced for structure, but copy and imagery should not be used directly. Their large pressing kit is depicted in an incorrect color (orange instead of the correct color), making that imagery unusable without Photoshop correction.

## Homepage Quick Fix

While the full product page is being built, swap the existing "Eco" hero image on the homepage with an X-Pro photo to increase immediate visibility. Miriam has already shared suitable photos with Melissa, including in-store shots with people in a grocery context. Video assets are also available on the website.

> *"Can we swap out that eco, the eco picture right up front and like do like one or two easy design changes right now, right? To have the X-Pro visibly on the website."*
> — Miriam Framson

## NSF Certificate

The current NSF certificate PDF linked on the website does not include the X-Pro. Miriam noted the existing spec sheet bundles certificates together, and the correct updated version needs to be confirmed with Citro Casa and uploaded before launch.

- Melissa to update the website's linked NSF certificate PDF with the new version that includes the X-Pro.
- Miriam to review the certificate situation when back in the office.

## Action Items

| Owner | Action |
|---|---|
| **Miriam** | Gather X-Pro content (photos, specs, accessories) and send to Melissa; review NSF certificate with Citro Casa |
| **Melissa** | Implement homepage quick fix (swap Eco hero for X-Pro photo) |
| **Melissa** | Upload current spec sheet to website |
| **Melissa** | Update NSF certificate PDF on website to version that includes X-Pro |
| **Melissa** | Build X-Pro product page following existing page structure once content is received |

## Related

- [[clients/citrus-america/index]]
- [[knowledge/website/roi-calculators]]
- [[knowledge/ppc/competitor-keyword-targeting]]