---
title: Didion Homepage — Hero Image Redesign
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2025-11-24-didion-marketing-call-103960070.md
tags:
- client/didion
- website
- hero-redesign
- design
layer: 2
client_source: null
industry_context: null
transferable: true
---

# Didion Homepage — Hero Image Redesign

## Overview

During a November 2024 marketing review call, Didion and AAG aligned on a decision to simplify the homepage hero image from its current "swoosh" graphic treatment to a clean, rectangular banner format. The change is driven by a desire for visual cohesion with the newly designed Masa Narepa product page and a practical need to simplify development.

## Decision

**Remove the swoosh graphic. Redesign the homepage hero as a simple rectangular banner.**

The existing homepage hero uses a curved "swoosh" design element — a holdover from older sub-page templates. The new Masa Narepa product page was built without the swoosh, using a structured rectangular layout instead. Rather than introduce a new design element or maintain inconsistency, both parties agreed to align the homepage hero to the rectangular format already present elsewhere on the homepage.

> *"Since the homepage has already got inconsistency, it's mostly just rectangle anyway, without the swoosh, except for that one. Let's just design the hero image to be rectangular."*
> — Diana Henry, Didion

## Rationale

- **Brand cohesion:** The rectangular format matches the structured design of the [[wiki/clients/didion/projects/masa-narepa-launch|Masa Narepa product page]], creating a unified look across the site.
- **Development simplicity:** The swoosh treatment is technically complex to implement responsively in Divi; a rectangular format is easier to execute and maintain.
- **Existing precedent:** Most homepage elements are already rectangular — the swoosh appeared in only one hero image and more consistently on older sub-pages.
- **Future-proofing:** A full brand revamp of sub-pages is a longer-term project; this change avoids introducing a new design element in the interim.

## Scope

- **In scope:** Homepage hero banner only.
- **Out of scope:** Sub-page headers (which use the swoosh more consistently — flagged as a future revamp project).

## Design Notes

- The hero image itself (photography/imagery) was generally approved; the change is to the graphic treatment around it, not the underlying photo.
- AAG designer Mikhail is responsible for producing the revised rectangular version.
- Copy on the hero is approved directionally, but AAG was asked to explore a more benefit-driven CTA — e.g., *"Spice up your product line"* — rather than a generic button label.

## Action Items

| Owner | Action |
|-------|--------|
| AAG (Mikhail) | Revise homepage hero design to rectangular format, removing the swoosh graphic |
| AAG | Explore benefit-driven CTA copy options (e.g., "Spice up your product line") |
| Diana (Didion) | Review revised hero design once delivered |

## Related

- [[wiki/clients/didion/projects/masa-narepa-launch|Masa Narepa Launch]]
- [[wiki/clients/didion/meetings/2025-11-24-marketing-call|2025-11-24 Didion Marketing Call]]