---
title: Doudlah Farms FarmWise Facility Webpage
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2025-10-03-doudlah-farms-marketing-amazon-ecommerce-inventory-call-91744549.md
tags:
- doudlah-farms
- farmwise
- facility
- website
- transparency
- construction-updates
- regional-farmers
- white-label
layer: 2
client_source: null
industry_context: null
transferable: true
---

# Doudlah Farms FarmWise Facility Webpage

## Overview

During the October 2025 marketing sync, the Doudlah Farms team identified a need for a dedicated webpage on the Doudlah Farms Organics website to document and promote the construction of the new FarmWise processing facility. The page serves dual purposes: keeping existing customers and supporters engaged through transparent progress updates, and attracting other regional organic farmers who could use the facility's cleaning, packing, and white-label services.

Groundbreaking is expected at the end of October 2025, making this page time-sensitive.

---

## FarmWise Acronym & Project Goals

The FarmWise name was coined by the project's grant writer. It stands for:

> **F**armers **A**ssessing **R**esilient **M**arkets through **W**isconsin's **I**nfrastructure for **S**ustainable **E**nterprises

The facility is not solely for Doudlah Farms' own production. It is designed to serve organic farmers across a four-state region — Wisconsin, Iowa, Illinois, and Minnesota — by providing:

- Bean cleaning and processing
- Packing services
- Private/white-label packaging for other farms and brands

Educating the public on what FarmWise means and who it benefits is a stated priority. As Lucy Doudlah noted: *"We can't really afford to run this building just for ourselves."*

---

## Webpage Content Plan

### Recommended Sections

1. **What is FarmWise?**
   - Full acronym expansion
   - Mission statement: serving regional organic farmers, not just Doudlah Farms
   - Services offered: cleaning, packing, white-label

2. **Facility Renderings & Schematics**
   - Exterior rendering (new version, marked "rendering")
   - Interior schematic showing cleaning and processing layout
   - Note: old placeholder images should be removed and replaced with current assets from Jen

3. **Construction Progress Log**
   - Chronological updates with photos (targeting every 2–3 weeks)
   - Milestone markers: groundbreaking, foundation, framing, completion
   - Written narrative alongside each photo set

4. **Why This Matters**
   - Transparency from field to consumer
   - Supports the Tested Clean brand promise
   - Benefits to regional farmers and the broader organic food supply chain

5. **Call to Action (for other farmers/businesses)**
   - Invite inquiries from farms interested in using the facility
   - Contact form or email link

### Optional Addition
- Embed or link to the Doudlah Farms farm song (referenced in the same meeting as fitting well on this page, given it speaks to why the family does what they do)

---

## Transparency & Brand Alignment

Lucy emphasized that owning their own processing facility directly supports the **Tested Clean** brand promise. Currently, when beans are sent to third-party processors, there is inherent uncertainty about whether returned product is definitively theirs. The FarmWise facility eliminates that ambiguity and allows Doudlah Farms to make a stronger, verifiable field-to-consumer claim.

This transparency angle should be woven into the page copy without raising doubt about current practices — the framing should be forward-looking and positive.

---

## Action Items

- [ ] **Lucy to send:** new facility exterior rendering, interior schematic, and written explanation of the FarmWise acronym to Karly
- [ ] **Karly / Asymmetric team:** build out dedicated FarmWise webpage using provided assets
- [ ] **Lucy:** begin sending construction progress photos starting at groundbreaking (~end of October 2025), targeting updates every 2–3 weeks
- [ ] **Asymmetric team:** post construction updates to the webpage and cross-post to social media (Instagram, etc.)
- [ ] **Asymmetric team:** remove old facility placeholder image currently on the site; replace with new rendering once received

---

## Related

- [[clients/doudlah-farms/_index]]
- [[knowledge/website/doudlah-farms-b2b-site-setup]]
- [[knowledge/branding/tested-clean-label-update]]