---
title: FinWellU Website Launch Timeline
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2026-01-29-nextlevel-website-call-118224769.md
tags:
- nextlevel
- finwell
- website
- launch
- timeline
layer: 2
client_source: null
industry_context: null
transferable: true
---

# FinWellU Website Launch Timeline

Launch plan for the [NextLevel / Finwell](wiki/clients/nextlevel/_index.md) website at `finwellu.com`, established during the January 29, 2026 planning call. The timeline is gated primarily on copy delivery from the client side.

## Key Dates

| Date | Milestone | Owner |
|------|-----------|-------|
| **Feb 2 (EOD)** | Peter Tourville delivers revised, outcome-focused site copy to Karly, Mark, and Melissa | Peter Tourville (NextLevel) |
| **Feb 2 onward** | AAG implements copy updates and new CTA across all pages | Mark Hope / Karly Oykhman |
| **Pre-launch** | Final page-by-page walkthrough call with Finwell team | AAG + NextLevel |
| **Feb 17** | Go-live on `finwellu.com` | AAG |
| **Post-launch (Phase 2)** | Blog and news section added under ongoing retainer | AAG |

## Pre-Launch State

The domain `finwellu.com` has been pointed to the AAG server (GoDaddy nameservers updated during the call). A **coming-soon / countdown page** is live at the domain to:

- Hold the primary domain and allow DNS propagation to complete
- Prevent premature access to the in-progress site
- Allow the team to share the URL verbally without exposing unfinished work

> "A lot of people start talking about it and just say, go to our website — if they go now, it's just when they can see it." — Peter Tourville

GoDaddy 2FA is tied to John Jonas's cell number (ending `783045`). Contact him directly if locked out.

## Phase 1 Scope (Feb 17 Launch)

- Full outcome-focused copy rewrite across all pages (see [[wiki/knowledge/website/finwellu-copy-strategy]])
- "Schedule a 15-Minute Discovery Call" CTA on Employers page (replacing "Contact Us") and potentially About Us page, linking to Paul's calendar scheduler
- "Finwell vs. Traditional" comparison table on Employers page
- Domain live at `finwellu.com` with all internal links and registration confirmation emails updated to reflect the new domain

## Phase 2 Scope (Post-Launch, Retainer)

Blog and news section deferred from the initial launch. Planned features:

- **Blog:** General financial wellness articles (tax law changes, healthcare updates, market commentary) accessible to all Finwell users regardless of employer
- **News:** NextLevel-specific research updates and quarterly content
- Filterable content hub combining both streams
- Recommended cadence: minimum 2 posts/month

> "I think it's necessary for the next phase and, like you said, part of the retainer going forward." — Peter Tourville

Blog posts can be published without visible dates to avoid content appearing stale.

## Pending Inputs Blocking Launch

- **Broadridge integration details** — John Jonas to deliver calculator/resource library integration plan to Peter the week of Feb 2 (needed for resource library section)
- **Revised copy** — Peter Tourville, due Feb 2 EOD; all other implementation work is downstream of this

## Related

- [[wiki/knowledge/website/finwellu-copy-strategy]]
- [[wiki/knowledge/website/finwellu-lead-gen-cta]]
- [[wiki/clients/nextlevel/_index]]