---
title: FinWellU Page Redesigns (You Thrive, Retire U, Employers, About Us)
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2026-02-10-finwellu-website-call-121336406.md
tags:
- finwellu
- website
- web-design
- content-strategy
- nlpwm
layer: 2
client_source: null
industry_context: null
transferable: true
---

# FinWellU Page Redesigns (You Thrive, Retire U, Employers, About Us)

Redesign specifications captured during the [[wiki/clients/finwellu/_index|FinWellU]] pre-launch website review call on February 10, 2026. These changes target a February 17 go-live, with a follow-up review scheduled for February 13. See also [[wiki/knowledge/website/finwellu-homepage-overhaul|FinWellU Homepage Overhaul]] and [[wiki/knowledge/website/finwellu-global-site-updates|FinWellU Global Site Updates]].

---

## You Thrive Page

### Navigation & Header
- Remove "Help" from the nav label and page header — the product is now simply **"You Thrive"** (drop "Help" site-wide via keyword search).
- Remove the redundant "You Thrive" text label from the hero area; the logo presence is sufficient since the user is already under the You Thrive tab.
- Add the **You Thrive logo** to the upper-left corner of the hero image to orient the user within the section.

### Layout & Imagery
- **Swap the hero image** with the Retire U hero image. The current You Thrive hero (woman at whiteboard) reads as an older-generation audience and is better suited to Retire U. The workers/group image reads younger and belongs here.
- Move text-heavy body copy **into image overlays** rather than standalone text blocks to reduce visual weight.
- Use a **zigzag / alternating layout** for the mid-page sections (text left / image right, then image left / text right) to improve flow.
- For the "rising young professionals and skilled trades" section: drop the copy down over the top of the corresponding images (young professionals, skilled workers) rather than displaying it as a separate text block above them.

### CTAs
- Move the **final call-to-action section** ("Master Your Money Today / Unlock Your Benefits") higher on the page — place it as an overlay on the presentation/workers image rather than leaving it at the very bottom.
- CTA button text: **"Begin Pursuing Financial Freedom"**.
- Add a **"People First"** header to the CTA overlay section.
- All "Book Discovery Call" buttons → link to **Contact Us** page for now; update to Paul Tourville's calendar once his 15-minute booking link is configured.

### Scaling & Responsiveness
- Verify the page is fully responsive; Peter noted that on a split-screen/smaller viewport the hero image had excessive white space on the left and content stacked poorly.

---

## Retire U Page

### Navigation & Header
- Remove the trailing colon from the "Retire U:" nav label and page header.
- Add the **Retire U logo** to the upper-left corner of the hero image (consistent with You Thrive treatment).

### Layout & Imagery
- **Swap the hero image** with the You Thrive hero image. The woman-at-whiteboard image (currently on You Thrive) is more appropriate for the Retire U audience.
- Image ordering within the page: place **younger demographic images on the left** and **older demographic images on the right** — people read left to right, so the progression should reflect aging/career stage.
- Specifically: "Thinking About Retirement" label should sit over the younger-couple image; "Empowering Your Legacy" label should sit over the older-couple image (currently these are reversed).
- Apply the same **image overlay / zigzag layout** approach used on You Thrive.

### CTAs
- Move the final call-to-action section higher — overlay it on the workers/group image rather than placing it at the bottom of the page.
- Update CTA button copy from the placeholder ("Secure Your Bright Future Today" was duplicated in error) to the correct copy from the approved document.
- All "Book Discovery Call" buttons → **Contact Us** page (same interim state as You Thrive).

### Trademark
- Replace all `™` symbols with `®` for "Financial Wellness Done Right®" — the mark is now federally registered. Verify correct usage before publishing. *(Owner: Karly Oykhman)*

---

## Employers Page

### Header & Subheadline
- Update the subheadline from "Plan Now, Thrive in the Future" to **"A High-Impact Path to Employee Financial Wellness"** (pulled from approved copy doc).

### Layout Changes
1. **Move "Financial Planning for Every Stage of Their Career"** (currently beside the couple-with-aprons image as a text block) **down as an overlay on the green image** ("Financial Wellness for Employers"). This cleans up the text-heavy section above.
2. **Move "How Financial Wellness Done Right Works for You"** (the three-pillars section) to **below the green image**. This preserves reading order while breaking up the visual density near the top.
3. For the **Turnkey Advantage** section: condense into a more visual format. Options discussed:
   - Image overlay (green background with copy on top), or
   - Zigzag layout (Turnkey Advantage text left / image right)
   - Karly to use design judgment; Peter deferred to her on execution.
4. The two mid-page images (You Thrive / Retire U thumbnails) should follow the same **left-younger / right-older** ordering convention.

### Final CTA Section
- **Keep as-is.** The one-on-one advisor image is intentionally appropriate here — the Employers page is the one context where individual engagement imagery makes sense, as it speaks to the employer's relationship with their employees' financial outcomes.
- CTA button → **Contact Us** (interim).

---

## About Us Page

### Text Corrections
- Fix typo: "zero solicitation policy" → add missing space (renders as one word currently).
- Fix punctuation: "Stewardship and advocacy" → "Stewardship and advocacy**:**" (add colon).

### Content Removals
- **Delete the entire "Our Resources" section**, including all three partner logos:
  - Next Level GVA
  - CFP Board
  - LPL
- Remove the extra/duplicate CTA button that was added without a corresponding copy spec.

### Layout Adjustments
- **Move the "Client Experience" section** (Personalized Access, etc.) up into the space vacated by the deleted "Our Resources" section.
- **Move "Ready to Transform Your Workspace"** CTA into an overlay on the man-and-woman (tie) image. Remove the standalone image that currently sits below it.

### Buttons
- Retain the "Contact Our Experts" button; it is consistent with the rest of the site.
- The first/duplicate button can be removed if it creates redundancy, but Peter indicated he was comfortable leaving one consistent CTA.

---

## Cross-Page Conventions (Applied to All Four Pages)

| Convention | Detail |
|---|---|
| Footer image strip | Three-image section (Overview / You Thrive / Retire U) moves to a **consistent footer** across all pages, just above the blue disclaimer bar |
| Trademark | `™` → `®` everywhere "Financial Wellness Done Right" appears |
| "Book Discovery Call" buttons | Link to **Contact Us** now; update to Paul's calendar booking link when ready |
| Logo placement | Sub-brand logo (You Thrive or Retire U) in upper-left of hero image on respective pages |
| Responsiveness | All pages must be verified across screen sizes before launch |

---

## Owner & Timeline

| Task | Owner | Due |
|---|---|---|
| Implement all page redesigns | Karly Oykhman | Before Feb 13 review call |
| Verify ® vs ™ usage | Karly Oykhman | Before Feb 13 review call |
| Provide "young professionals/skilled trades" copy for homepage CTA | Peter Tourville | ASAP |
| Review all changes | All | **Feb 13, 2026 at 1:00 PM** |
| Target launch | All | **Feb 17, 2026** |