---
title: A New Dawn Therapy SEO Page Strategy
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2026-01-16-a-new-dawn-shine-marketing-call-114911969.md
tags:
- seo
- content-strategy
- a-new-dawn-therapy
- website
- wordpress
layer: 2
client_source: null
industry_context: null
transferable: true
---

# A New Dawn Therapy SEO Page Strategy

## Overview

During the January 2026 website finalization meeting, the team identified three pages on the A New Dawn Therapy site that warrant dedicated SEO investment. Unlike the site's informational pages (Meet the Team, Rates & Insurance, Resources, etc.), these three pages target specific, high-intent local search queries and require substantive copy to compete organically.

See the broader meeting context in [[clients/a-new-dawn-therapy/meetings/2026-01-16-website-content-structure-finalization]].

---

## The Three SEO-Focused Pages

### 1. Supervision

**Target audience:** Newly licensed or recently graduated therapists seeking clinical supervision in the Madison, WI area.

**Rationale:** Katie noted that newly licensed therapists in the region are actively struggling to find supervisors. This represents a high-intent, underserved local search niche with real demand and relatively low competition.

**Content guidance:**
- Explain what supervision at A New Dawn Therapy looks like
- Speak directly to the needs of pre-licensed clinicians
- Include relevant credentials and supervision approach
- Naturally incorporate focus keywords provided by Sebastian

---

### 2. Careers

**Target audience:** Therapists and clinical staff looking for employment or contractor opportunities at a group practice.

**Rationale:** As A New Dawn Therapy transitions to a group practice model, attracting qualified clinicians is a business priority. A well-optimized Careers page can surface in searches from therapists actively looking for positions.

**Content guidance:**
- Describe the practice culture and what makes it a good place to work
- Outline types of roles or what the practice is looking for
- Include information about supervision, caseload, and support structure
- Incorporate focus keywords once provided

---

### 3. Online Therapy

**Target audience:** Prospective clients in Wisconsin searching for remote therapy options.

**Rationale:** Online therapy is a high-volume search category. A dedicated page allows the site to compete for queries like "online therapy Wisconsin" or "virtual therapist Madison."

**Content guidance:**
- Explain how online sessions work at A New Dawn Therapy
- Address common client questions (platform used, what to expect, who it's right for)
- Differentiate from in-person therapy where relevant
- Incorporate focus keywords once provided

---

## Word Count Requirement

Each of the three SEO pages requires **700–1,000 words** of original copy to support organic search ranking. This is a deliberate threshold — enough content to signal topical depth to search engines without padding.

All other pages on the site (Meet the Team, Rates & Insurance, Resources, Client Portal, FAQ) are informational and have no minimum word count. The focus there is clarity, not volume.

---

## Workflow

1. **Sebastian** provides focus keywords for each of the three pages (target: Jan 19)
2. **Katie** drafts 700–1,000 words per page incorporating those keywords (target: Jan 23)
3. **Dev team** builds page layouts based on the provided copy
4. Internal linking from the FAQ page to these service pages reinforces SEO value

---

## Internal Linking Note

Katie raised — and Sebastian confirmed — that linking from the FAQ page to these SEO pages improves both user navigation and organic ranking. For example, a FAQ answer like "Do you offer online therapy?" should link directly to the Online Therapy page. This should be implemented during the build.

See [[clients/a-new-dawn-therapy/website/faq-internal-linking-strategy]] if that note is filed separately.

---

## Related

- [[clients/a-new-dawn-therapy/_index]]
- [[knowledge/website/hipaa-compliant-contact-forms]]
- [[knowledge/seo/word-count-thresholds-for-local-seo-pages]]