---
title: Website Footer — Address & Map Embed
type: article
created: '2026-01-29'
updated: '2026-01-29'
source_docs:
- raw/2026-01-29-overhead-door-marketing-meeting-118198107.md
tags:
- website
- ux
- local-seo
- competitive-strategy
- client:overhead-door-madison
layer: 2
client_source: null
industry_context: null
transferable: true
---

# Website Footer — Address & Map Embed

## Overview

A missing address in the website footer created a real-world conversion failure: a customer Googled the business, found the wrong address, and ended up purchasing from competitor "Madison Overhead" instead. Adding the company address and a map embed to the footer is a quick, high-impact fix that reduces confusion and reinforces local identity.

This issue surfaced during the [[wiki/clients/overhead-door-madison/_index|Overhead Door Madison]] monthly review on 2026-01-29 and was immediately flagged as a priority action item.

## The Problem

Overhead Door Madison and "Madison Overhead" are similar-sounding businesses competing in the same market. Without a clearly visible address on the website, customers searching for contact or location information may:

- Land on the wrong business in Google Maps
- Navigate to the competitor's physical location
- Complete a purchase with the wrong company

Jeff Ryan (client) confirmed this happened directly: a customer intended to visit Overhead Door Madison, Googled the address, and ended up at Madison Overhead instead — a lost sale attributable to missing footer information.

## The Fix

Add two elements to the website footer:

1. **Full company address** — displayed as plain text, consistently formatted (NAP: Name, Address, Phone)
2. **Google Maps embed** — an inline map widget showing the business location

### Why the Footer

The footer is the standard, expected location for business contact and location information. It appears on every page of the site, meaning any visitor — regardless of entry point — has access to the address without needing to navigate to a contact page.

## Implementation Notes

- This is a straightforward website edit; no design overhaul required
- Ensure the address matches exactly what is listed on the [[wiki/knowledge/gbp/gbp-optimization-strategy|Google Business Profile]] (NAP consistency matters for local SEO)
- The map embed can be generated from Google Maps → Share → Embed a map
- Assigned to: Sebastian Gant (@Asymmetric)

## Broader Context

This fix supports the wider competitive strategy to differentiate Overhead Door Madison from Madison Overhead. See:

- [[wiki/knowledge/competitive-strategy/outranking-madison-overhead|Outranking "Madison Overhead" — GBP & Local SEO Strategy]]
- [[wiki/clients/overhead-door-madison/meetings/2026-01-29-marketing-review|Meeting: Overhead Door Madison Marketing Review (2026-01-29)]]

## Generalizable Insight

> **Any local service business competing with a similarly named competitor should treat address visibility as a conversion-critical element, not a nice-to-have.** Footer address + map embed is a low-effort, high-protection fix that closes a real gap between online search and physical foot traffic.

This pattern applies to any client where:
- A competitor has a similar name or overlapping search presence
- The business has a physical location customers may visit
- NAP consistency across site and GBP is not yet confirmed