---
title: Overhead Door — Commercial Landing Page
type: article
created: '2025-10-01'
updated: '2025-10-01'
source_docs:
- raw/2025-10-01-overhead-door-marketing-meeting-91120020.md
tags:
- client/overhead-door-madison
- landing-pages
- ppc
- advertising/meta
- advertising/google-ads
- crm/go-high-level
layer: 2
client_source: null
industry_context: null
transferable: true
---

# Overhead Door — Commercial Landing Page

## Overview

A commercial landing page is needed to complement the existing residential PPC landing page for [[wiki/clients/overhead-door-madison/_index|Overhead Door Company of Madison]]. The page will support both Meta and Google Ads campaigns targeting commercial prospects, and ensure leads are correctly segmented in [[wiki/knowledge/crm/go-high-level|Go High Level]].

The approach is to build a general commercial page first — mirroring the existing residential landing page structure — rather than creating separate pages per commercial sub-segment (commercial property, industrial/warehousing, safety compliance) at this stage.

## Background

As of the October 2025 marketing review, Meta ad sets were being restructured to split commercial and residential targeting. The existing residential landing page was already in place and feeding leads into Go High Level automation. The commercial side lacked a dedicated destination, meaning commercial ad traffic had no properly segmented landing page.

> "I think start with a general commercial one… Are you able to make that maybe even just kind of almost a copy of the residential?" — Sebastian Gant, 2025-10-01 meeting

## Build Specification

### Approach
- **Mirror the existing residential landing page** — replicate layout, structure, and form, adjusted for commercial messaging and imagery
- Build as a general commercial page; sub-segment pages (industrial, safety compliance, etc.) are a future consideration
- Page should work for both Meta and Google Ads traffic; separate URLs per platform can be introduced later if attribution tracking requires it

### Form Requirements
- Include a **service type field** (or pass `commercial` as a hidden field) so the Go High Level automation conditional split routes the lead correctly to the Commercial Pipeline
- On residential landing pages, a hidden field passing `residential` is sufficient — the dropdown is not required where the page context makes the type unambiguous
- Review all existing forms to confirm commercial vs. residential distinction is present or passed via hidden field; see [[wiki/knowledge/crm/go-high-level-lead-segmentation|GHL Lead Segmentation Workflow]]

### Tagging & Pipeline
- Leads submitted via this page should be automatically tagged `commercial` in Go High Level
- Opportunity should be created in the **Commercial Pipeline** (not Residential)
- Additional service-type tags (e.g., broken spring, stuck door) will be applied based on the "how can we help" field, consistent with the existing automation

## Action Items

| Task | Owner | Notes |
|------|-------|-------|
| Build commercial landing page (mirror of residential) | Chris Østergaard | ClickUp task to be created by Sebastian |
| Send final URL of commercial page to Sebastian | Chris Østergaard | Required before Meta ad final URLs can be updated |
| Update Meta ad final URLs to point to commercial landing page | Sebastian Gant | Blocked on URL from Chris |
| Review all forms for commercial vs. residential distinction; add hidden fields where needed | Chris Østergaard | Ensure GHL automation routes correctly |

## Related

- [[wiki/clients/overhead-door-madison/_index|Overhead Door Madison — Client Index]]
- [[wiki/knowledge/crm/go-high-level-lead-segmentation|Go High Level Lead Segmentation Workflow]]
- [[wiki/meetings/2025-10-01-overhead-door-marketing-review|Marketing Review Meeting — 2025-10-01]]