---
title: PaperTube — ABM Landing Pages (5 Verticals)
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2026-01-15-papertube-asymmetric-marketing-call-114564642.md
tags:
- papertube
- abm
- landing-pages
- marketing
- b2b
- dtc
- packaging
layer: 2
client_source: null
industry_context: null
transferable: true
---

# PaperTube — ABM Landing Pages (5 Verticals)

Five custom landing pages supporting the PaperTube ABM campaign — one per target vertical. Each page shares a common structural framework but uses vertical-specific copy, imagery, and social proof. Primary CTA is a quote request; secondary goal is email nurture enrollment.

Related: [[clients/papertube/_index]] · [[knowledge/marketing/abm-strategy-papertube]]

---

## Purpose & Context

These pages are the primary inbound destination for two traffic sources:

1. **LinkedIn Ads** — hyper-targeted to specific accounts and job titles within each vertical
2. **Email Nurture** — drip sequences link back to the relevant vertical page as a resource

The pages are designed to speak to **marketing personas** (brand managers, founders) rather than fulfillment or procurement contacts — a deliberate brand-first positioning that differentiates PaperTube from commodity packaging suppliers.

---

## The Five Verticals

| # | Vertical | Notes |
|---|----------|-------|
| 1 | **Food & Beverage** | Largest share of the initial 399-contact list; lead vertical |
| 2 | **Supplements & Wellness** | Includes protein powders (added per Parag; Vital Proteins cited as market signal) |
| 3 | **Beauty & Personal Care** | — |
| 4 | **Agriculture (Ag)** | — |
| 5 | **Premium Lifestyle** | Catch-all for niche markets that don't fit the four primary buckets |

---

## Page Structure (Shared Framework)

All five pages follow the same layout; only copy, imagery, and social proof blocks change per vertical.

### 1. Hero / Vertical Hook
Opens with a direct call to the vertical's identity. Example for Food & Beverage:
> *"You spend a lot of time on your recipe. Why wouldn't you make sure it's not just in the container — it's part of the experience."*

### 2. Three Messaging Pillars
Each page surfaces all three core differentiators, framed for the vertical:

| Pillar | Description |
|--------|-------------|
| **Marketing ROI** | Brand-first packaging as a revenue and storytelling lever |
| **Sustainability** | Paper tube positioning vs. plastic alternatives |
| **Track Record** | Artisan brand partnerships; credibility signals |

> **Note:** Patented child-resistant technology is a fourth differentiator relevant specifically to cannabis accounts; surface selectively rather than as a primary pillar on non-cannabis pages.

### 3. Social Proof / Testimonials
- Pull quotes from **Trustpilot** (embed codes available once Parag shares login credentials)
- Pull quotes and case study blurbs from **PaperTube blog posts** (~40 posts, each with hero shots and customer sound bites)
- Format: packaging image + attributed quote or short relationship blurb
- Website and Instagram imagery approved for reuse by Parag

### 4. Primary CTA — Quote Request
Main conversion goal: visitor submits a quote request form, which routes into Salesforce as an ABM-status lead (see [[knowledge/crm/salesforce-abm-lead-import-papertube]]).

### 5. Secondary CTA — Email Nurture Enrollment
Soft CTA to enter the vertical-specific drip sequence for contacts not yet ready to request a quote.

---

## Content & Asset Sources

| Asset Type | Source | Status |
|------------|--------|--------|
| Copy drafts | Google Docs (linked in strategy deck) | Drafted; awaiting Parag review by EOW Jan 16 |
| Testimonials / quotes | PaperTube blog case studies | Available; needs curation per vertical |
| Trustpilot reviews | Trustpilot account | Pending — Parag to share login credentials |
| Product imagery | PaperTube website + Instagram | Approved for reuse |
| Competitor battle cards | Asymmetric competitive analysis doc | In progress (Karly finalizing) |

---

## Review & Editing Protocol

Parag's review guidance (agreed on call):

1. **Flag factual errors first** — anything stated that is not true about PaperTube
2. **Share known-good phrasing** — if PaperTube has language that has worked historically, note it
3. **Avoid style edits in round one** — get pages live, then refine after a month of performance data

Edits made directly in Google Docs.

---

## Build Sequence

1. ✅ Copy drafted for all five verticals
2. ⬜ Social proof sections built out per vertical (Karly)
3. ⬜ Parag reviews copy + social proof (due EOW Jan 16)
4. ⬜ Design team builds pages with branding, imagery, final layout
5. ⬜ Final round of edits (post-design)
6. ⬜ Pages go live; LinkedIn ads and email sequences point to respective URLs

---

## Open Items

- [ ] Parag to send Trustpilot login to Mark / Karly
- [ ] Karly to build social proof sections for all five pages and send to Parag
- [ ] Parag to complete copy review by EOW Jan 16
- [ ] Confirm quote request form routes to Salesforce with `ABM` Lead Status (not `Working`) to avoid triggering Super Round Robin or existing Pardot automations — see [[knowledge/crm/salesforce-abm-lead-import-papertube]]