---
title: Quaritalia Staging Site Development
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2025-10-27-quarra-stone-marketing-call-97080304.md
tags:
- quaritalia
- website
- staging
- content-strategy
- quarra-stone
layer: 2
client_source: null
industry_context: null
transferable: true
---

# Quaritalia Staging Site Development

## Overview

The Quaritalia website is in active development, with a staging site expected to be ready for interactive review within **2–3 weeks** of the October 2025 sync. The primary bottleneck is copy and project content; Asymmetric (Karly's team) has taken ownership of drafting all site copy to unblock development, while project-specific content must be sourced from the Italia team.

The site design mirrors the existing [[wiki/clients/quarra-stone/_index|Quarra Stone]] website for consistency — same zigzag layout, same project page structure — reducing design decisions and keeping the two brands visually coherent.

---

## Page Status

| Section | Status | Notes |
|---|---|---|
| Homepage | Approved | Testimonial section pending content from Italia team |
| Contact Form & Location | Approved | — |
| Service Pages | Layout approved | Copy to be drafted by Asymmetric |
| Project Pages | Layout approved | Content must come from Federica/Italia team |

### Testimonials Section

The homepage includes a testimonial block. Lincoln flagged a competitive sensitivity concern — displaying client names publicly could expose Quaritalia's customer base to competitors. Decision: proceed provisionally. Lincoln will consult Martin Foote to confirm whether testimonials are appropriate to publish. A screenshot of the section will be shared with the Italia team to illustrate the format (paragraph-length blurbs). Potential contributors: Martin Foote, Federica, Gigi, Fabrizio.

---

## Copy Strategy

**Decision:** Asymmetric will draft all site copy (services, general pages) rather than waiting for the Italia team to provide it. The rationale is that a draft will prompt faster editorial feedback from Quaritalia than an open-ended content request.

> *"I think if you guys take a crack at these little blurbs, that might prompt an editorial response from Quarra Italia."* — Lincoln Durham

**Project pages are an exception.** Project content (descriptions, bios, imagery) must come directly from the Italia team and cannot be drafted by Asymmetric.

---

## Project Content Collection

- **Owner:** Karly Oykhman
- **Action:** Email Federica requesting project details and bios; CC Lauren Pomaranski and Lincoln Durham
- Lauren had already emailed Federica to flag the incoming request; no response received as of the call date
- Karly to create a dedicated **"Projects" folder** in the Quaritalia shared Google Drive to organize incoming content

---

## Asset Management

The Italia team has begun uploading video and imagery to the shared Google Drive folder. As of the call, a meaningful volume of assets (including video) was already present.

- Asymmetric will instruct the development team to begin swapping placeholder assets with real content as the staging build progresses
- Karly to add a "Projects" subfolder to the shared drive for structured project content delivery

---

## Open Invoice

An invoice from Quaritalia to Asymmetric remains unpaid. This is **not a development blocker** — work is continuing — but Lincoln committed to following up with the Italia team to get it processed.

---

## Key Decisions

- Asymmetric drafts all non-project copy to unblock development
- Project page content must be sourced from Federica/Italia team via direct outreach
- Site layout mirrors Quarra Stone for brand consistency
- Testimonial section proceeds pending Lincoln's conversation with Martin Foote
- Staging site target: **2–3 weeks** from call date (late October 2025)

---

## Action Items

- [ ] Draft all Quaritalia service/general page copy — **Karly Oykhman**
- [ ] Email Federica for project content and bios (CC Lauren, Lincoln) — **Karly Oykhman**
- [ ] Create "Projects" folder in Quaritalia shared Google Drive — **Karly Oykhman**
- [ ] Reshare Quaritalia vision board link with Lauren and Lincoln — **Melissa** (via Karly)
- [ ] Take screenshot of testimonial section to share with Italia team — **Karly Oykhman**
- [ ] Consult Martin Foote re: testimonial publication concerns — **Lincoln Durham**
- [ ] Follow up on open Quaritalia invoice — **Lincoln Durham**

---

## Related

- [[wiki/clients/quarra-stone/_index|Quarra Stone Client Overview]]
- [[wiki/knowledge/website/quarra-stone-website-qc|Quarra Stone Website QC]]
- [[wiki/knowledge/email-marketing/pardot-account-engagement-setup|Pardot Account Engagement Setup]]