---
title: Quarra Design Assist Page — Rename from Stone Sourcing Services
type: article
created: '2026-01-12'
updated: '2026-01-12'
source_docs:
- raw/2026-01-12-quarra-stone-marketing-call-113612037.md
tags:
- website
- quarra-stone
- design-assist
- seo
- content
layer: 2
client_source: null
industry_context: null
transferable: true
---

# Quarra Design Assist Page — Rename from Stone Sourcing Services

## Decision

The existing **"Stone Sourcing Services"** service page on the Quarra Stone website will be renamed to **"Design Assist Services."** This was confirmed by Lincoln Durham following an internal discussion with Jim, Alex, and Brian Smith.

## Rationale

- **Sharper branding:** "Design Assist" more accurately and compellingly describes the offering. Lauren and Lincoln both noted it "sounds sharper."
- **Minimal SEO impact:** Research showed no significant difference in search volume between "stone sourcing services" and "design assist services" — neither phrase has high search volume. The rename carries negligible SEO risk in either direction.
- **Strategic alignment:** "Design Assist" is the term being used across 2026 sales and marketing initiatives, including the ABM strategy and an in-progress Design Assist lookbook. Aligning the website page name reduces fragmentation.

## Content Requirements

The renamed page must **retain stone sourcing as a core component** of the service description. As Lincoln noted, resolving materiality — identifying and sourcing stone — is a fundamental part of the Design Assist phase. The page should not drop this coverage in favor of a purely consultative framing.

Lauren has a starter draft of revised copy that she will share with the team as a starting point.

## Implementation Notes

- **Copy:** Lauren to email starter copy to Karly (Asymmetric) as a draft foundation.
- **Page rename:** AAG/Asymmetric to update the page title, URL slug, and navigation label.
- **Redirect:** A redirect from the old URL should be confirmed to preserve any existing inbound links.
- **Navigation:** This rename is happening in the same sitemap revision that adds a [[wiki/knowledge/website/quarra-videos-nav-page|Videos page]] and moves News/Blog to the footer — coordinate timing.

## Related Context

- The Design Assist service is also being positioned as a key pillar in the [[wiki/clients/quarra-stone/abm-strategy-2026|2026 ABM strategy]], with targeted messaging planned for high-value architecture and design firms.
- A Design Assist **lookbook** is nearing completion internally and will be kept separate from the website page (not used as a replacement for the e-guide content flow).
- If the page rename had not been approved, the fallback plan was a standalone **landing page** with Design Assist keywords, used for ad traffic. That fallback is no longer needed.

## Source Meeting

[[wiki/clients/quarra-stone/meetings/2026-01-12-marketing-call|Quarra Stone Marketing Call — 2026-01-12]]