---
title: Quarra Italia Website Launch — Content & Catalog Blockers
type: article
created: '2026-01-12'
updated: '2026-01-12'
source_docs:
- raw/2026-01-12-quarra-stone-marketing-call-113612037.md
tags:
- quarra-italia
- website
- launch-blockers
- content
- catalog
layer: 2
client_source: null
industry_context: null
transferable: true
---

# Quarra Italia Website Launch — Content & Catalog Blockers

As of the January 2026 strategy call, the Quarra Italia website is built and nearly ready but **blocked from launching** pending client-side content delivery and an internal decision on a related catalog project.

## Launch Blockers

### 1. Site Copy Outline
AAG drafted a site copy outline and sent it to the Quarra team. As of this call, no direction has been returned. AAG committed to re-sending the outline to Lincoln to re-initiate the review.

### 2. Project Write-Ups
The site needs project write-ups for the work Quarra Italia wants to feature. These must come from the client. No submissions had been received as of this call.

### 3. Catalog Decision (Jim)
A separate catalog project (being developed by Matthew) is pending a go/no-go decision from Jim. AAG declined to provide pricing until Quarra internally aligned on scope. Lincoln committed to discussing with Jim and reporting back.

> *"We can work on that whenever — I just wanted to loop back, because I know he and Matthew had asked us for pricing for it, but we didn't want to give any pricing until you guys had kind of aligned on it."* — Karly Oykhman

## Payment Status

| Invoice | Status |
|---|---|
| First invoice | ✅ Paid via credit card |
| Second invoice | ⏳ Pending — Lincoln to follow up |

## Navigation from Quarra USA Site

A related issue surfaced: the link to Quarra Italia on the Quarra USA website is not prominent. Currently the only reference is buried under the Factory page. AAG will propose options to improve visibility, potentially including a dedicated main navigation tab.

See also: [[wiki/clients/quarra-stone/_index]] | [[wiki/knowledge/website/navigation-quarra-italia-visibility]]

## Open Action Items

- [ ] **Lincoln** — Follow up with Quarra Italia on the pending second invoice
- [ ] **Lincoln** — Discuss Quarra Italia catalog project with Jim; update Karly on decision
- [ ] **AAG (Karly)** — Re-send site copy outline to Lincoln
- [ ] **Quarra Italia team** — Return feedback on site copy outline
- [ ] **Quarra Italia team** — Submit project write-ups for the website

## Related

- [[wiki/meetings/2026-01-12-quarra-stone-marketing-call]]
- [[wiki/clients/quarra-stone/_index]]
- [[wiki/knowledge/website/quarra-usa-navigation-updates]]