---
title: Quarra Italia — Navigation Visibility on USA Site
type: article
created: '2026-01-12'
updated: '2026-01-12'
source_docs:
- raw/2026-01-12-quarra-stone-marketing-call-113612037.md
tags:
- website
- quarra-italia
- navigation
- ux
- quarra-stone
layer: 2
client_source: null
industry_context: null
transferable: true
---

# Quarra Italia — Navigation Visibility on USA Site

## Overview

The Quarra USA website currently provides minimal visibility into Quarra Italia. The only existing entry point is a brief mention buried within the Factory page. Lincoln Durham raised this as a gap in the January 2026 strategy call, noting that cross-navigation between the two sites should work well in both directions — and that the USA → Italia direction was underserved.

AAG (Asymmetric) acknowledged the oversight: design attention had focused on linking from Quarra Italia back to Quarra USA, not the reverse. Both parties agreed that improving this visibility is worthwhile and that AAG would develop concrete proposals.

## Problem

- The link to Quarra Italia is **not prominent** on the Quarra USA site
- The only current reference is a small mention on the Factory page — not in the main navigation
- Visitors to the USA site have no obvious path to discover or reach Quarra Italia

## Proposed Direction

Lincoln's preferred approach: add **Quarra Italia as a dedicated main navigation tab** on the USA site. Clicking it would open a brief landing/bridge page that describes the relationship and links out to the Quarra Italia website.

AAG will develop a set of options for how to implement this, balancing navigation clarity against keeping the top-level menu from becoming overcrowded.

Options likely to be evaluated:
- Dedicated top-level nav item ("Quarra Italia") linking to a bridge page or directly to the Italia site
- Dropdown under an existing nav item (e.g., "About" or "Company")
- Persistent header or footer callout/banner
- Homepage section or feature block

## Decision Log

| Date | Decision | Rationale |
|------|----------|-----------|
| 2026-01-12 | Agreed to improve Quarra Italia visibility on USA site | Current placement (Factory page only) is insufficient; cross-navigation should be bidirectional |
| 2026-01-12 | AAG to propose specific implementation options | Multiple approaches possible; want to evaluate before committing to sitemap change |

## Action Items

- [ ] **AAG** — Develop and present options for making Quarra Italia more prominent on the Quarra USA site (dedicated nav tab or alternatives)

## Related

- [[clients/quarra-stone/_index]]
- [[meetings/2026-01-12-quarra-stone-marketing-call]]
- [[knowledge/website/quarra-italia-site-launch-blockers]]