---
title: SBS Warranty Copy Strategy
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2026-03-27-sbs-website-call-133490303.md
tags:
- copywriting
- warranties
- sbs
- website
- content-strategy
layer: 2
client_source: null
industry_context: null
transferable: true
---

# SBS Warranty Copy Strategy

A key copywriting decision made during the SBS website copy review: warranty language must distinguish between what SBS *always provides* versus what is *optionally available* at additional cost. This distinction protects SBS from overpromising while still surfacing manufacturer warranties as a selling point.

## The Core Distinction

| Warranty Type | Language | Rationale |
|---|---|---|
| SPS (Seamless Building Systems) warranty | **"provided"** | Always included; a baseline commitment to workmanship |
| Manufacturer warranties | **"available"** | Optional; customer pays extra for this coverage |

> *"The SPS warranty is always provided. The manufacturer's warranties are available — if you want that extra, you know, you want that extra piece of mind."*
> — Brandon Aman, copy review call

The word **"available"** was specifically chosen because it accurately signals optionality without hiding the offering. It avoids the implication that manufacturer warranties are standard, while still surfacing them as a legitimate upsell.

## Where This Applies (Page by Page)

### Homepage
- SPS warranty: "provided" — confidence in workmanship
- Manufacturer warranties: "available" — covers labor and material, optional at additional cost
- Do **not** duplicate warranty language in multiple sections of the same page

### Commercial Roofing Page
- Warranty language is appropriate here; spell out what is covered
- Acceptable to list all three warranty-eligible service types

### Roof Restoration Page
- Warranties **are** offered (10-, 15-, 20-year labor and material)
- Use the same "provided/available" framing where applicable

### Roof Repair & Maintenance Page
- **Remove all warranty mentions**
- Rationale: repairs are often short-term fixes; warranties on repairs are not universal and vary by job. Stating warranties here creates liability and potential for customer disputes.

### Roof Inspection Page
- No warranty language needed; inspections are not a warrantied service

### Asphalt Shingle Page
- Warranties do apply (SBS offers a 2-year labor warranty on shingle work)
- List warranty details in the body copy rather than calling it out in the subheadline

## Why This Matters

Brandon flagged the risk explicitly: if the website says warranties are provided on repairs, a customer could cite that language in a dispute — even in cases where the repair was a stopgap on a badly deteriorated roof. The copy needs to be accurate enough to hold up to scrutiny from "that one person" who reads every word.

The "available" framing threads the needle: it's honest, it's a soft sell, and it covers the SEO value of mentioning manufacturer warranties without creating a blanket promise.

## Related Pages

- [[clients/sbs/index]]
- [[knowledge/website/sbs-copy-review-launch-prep]]
- [[knowledge/seo/milwaukee-keyword-strategy]]