---
title: Skaalen Community Finder Website Wizard
type: knowledge
created: '2026-03-25'
updated: '2026-03-25'
source_docs:
- raw/2026-03-25-skaalen-dawn-melissa-connect-132783697.md
tags:
- skaalen
- website
- wizard
- care-levels
- ux
- lead-generation
layer: 2
client_source: null
industry_context: null
transferable: true
---

# Skaalen Community Finder Website Wizard

## Overview

The "Skaalen Community Finder" is an interactive questionnaire tool ("wizard") to be built into the Skaalen website. Its purpose is to guide prospects and family members through a series of questions about care needs and preferences, then route them to the appropriate care level and community. The framework was drafted by Asymmetric and is currently in internal review before development begins.

This tool is expected to serve as a meaningful website refresh — making the site more interactive and useful without requiring a full redesign.

## Problem Being Solved

Prospects visiting the Skaalen website often don't know which level of care they need or which community on campus is the right fit. A guided questionnaire reduces friction, helps prospects self-qualify, and routes inquiries to the correct contact person.

> "This could be the item that refreshes the website and just makes it a little bit more 2026." — Melissa Cusumano

## Framework Structure

The wizard uses a branching logic model (internally called a "wizard" or "journey path") where answers to questions about care needs, memory, and preferences determine a recommended community.

### Care Level Categories

| Category | Communities | Key Criteria |
|---|---|---|
| **Independent** | Skaalen Ridge, Venaval units | No ADL assistance needed; meals may be provided |
| **Assisted Living** | TBD | Needs help with Activities of Daily Living (ADLs); some memory issues acceptable |
| **Memory Care** | TBD | Significant memory support needs |

### Key Framework Updates (as of 2026-03-25)

- **Skaalen Ridge → Independent:** Moved from Assisted Living to Independent category. Skaalen Ridge does not provide ADL assistance beyond meals, so it was incorrectly categorized in the initial draft.
- **Memory Care language revised:** Changed from "no memory issues" to "some memory issues" to reflect that residents may need reminders (e.g., for meals, bath days, medications) while still being appropriate for the setting. "Minimal" was considered but "some" was preferred as more accurate.

### Sample Question Areas

- Level of hands-on help needed (cooking, bathing, dressing, mobility)
- Memory and cognitive status
- Ability to get in/out of bed or wheelchair independently
- Preferences (e.g., faith-based community environment)

> Note: Faith/Christian community preference does not determine placement — all Skaalen campus residents can access worship services and the chaplain regardless of community.

## Output Logic

After completing the questionnaire, the tool surfaces a recommended community or care level along with relevant contact information. The goal is to route the right prospect to the right person without requiring a phone call first.

Melissa's team (Mark) will build the actual wizard implementation once the framework is approved. The team will test all branching paths before launch to verify correct routing.

## Current Status

- **Framework drafted:** Asymmetric (AI-assisted, March 2026)
- **Framework shared with Dawn:** March 5, 2026 (via email)
- **In-meeting updates made:** March 25, 2026 (Skaalen Ridge recategorized; Memory Care language revised)
- **Next step:** Dawn to circulate updated framework to internal team (Chris, Maggie, Emma, Simone, Tammy, Jenny) for feedback
- **After approval:** Melissa to meet with Mark to scope and build the wizard

## Design Considerations

- Tool should live on the Skaalen website, likely under a "Find Your Community" or similar navigation entry
- A link to the tool should also appear on individual community pages
- A companion "What to Bring" resource page may be linked from the same area (separate initiative)
- The wizard should be simple enough for mature adults and family members to complete without confusion

## Generalizable Insight

> **Interactive care-level finders reduce prospect friction and improve lead quality.** For senior living communities with multiple care tiers, a guided questionnaire helps prospects self-identify their needs before contacting staff — resulting in better-qualified inquiries and fewer misdirected calls. The key design challenge is accurate categorization of each community's actual service level (e.g., whether ADL assistance is provided), which must be validated by operations staff before launch.

## Related

- [[clients/skaalen/_index]]
- [[clients/skaalen/venaval-unit-packet]]
- [[meetings/2026-03-25-skaalen-dawn-melissa-connect]]