---
title: Skaalen 'What to Bring' Pages
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2026-02-05-skaalen-monthly-marketing-call-120190423.md
tags:
- skaalen
- website
- resident-resources
- collateral
layer: 2
client_source: null
industry_context: null
transferable: true
---

# Skaalen 'What to Bring' Pages

## Overview

Skaalen identified a gap in pre-move guidance: residents and families often don't know what to pack when transitioning into a facility. The solution is a set of facility-specific "What to Bring" pages on the Skaalen website — one per location — with printable formatting so families can use them as a checklist during the move-in process.

This initiative came out of a department head meeting at Skaalen and was discussed in the [[clients/skaalen/_index|Skaalen]] February 2026 monthly marketing call.

## Rationale

Move-in needs vary significantly by facility and care level. A single generic packing list would be misleading or incomplete. Key differences include:

- **Skaalen Heights** — apartments are unfurnished; residents bring their own furniture and belongings
- **Magnolia Gardens** — TVs are provided in rooms
- **Skaalen Nursing & Rehab** — residents need comfortable, loose-fitting clothing and good shoes for therapy participation; TVs are in-room so personal sets aren't needed

Because of this variation, content must be authored per facility rather than shared across locations.

## Proposed Structure

- A **"Resources" tab** on the website with links to each facility's "What to Bring" page
- Each page is **printable**, so families can use it as a physical checklist when visiting a parent's home to help them pack
- Pages may also live on individual facility pages as a secondary entry point

## Content Ownership

Dawn Zaemisch (Skaalen) will gather packing lists from each facility director. Simone may already share an informal version of this for nursing/rehab admissions (possibly via hospital discharge coordinators), but it is not currently a standardized, publicly available document.

## Status

- **Requested:** February 2026
- **Blocker:** Content must come from facility directors before pages can be built
- **Next step:** Dawn to collect "What to Bring" lists from each director and provide to Asymmetric

## Action Items

| Owner | Task |
|-------|------|
| Dawn Zaemisch | Gather "What to Bring" lists from each facility director |
| Melissa Cusumano | Build facility-specific pages once content is received; include printable formatting |

## Related

- [[clients/skaalen/_index|Skaalen Client Overview]]
- [[knowledge/website/skaalen-care-level-wizard|Skaalen Care Level Wizard]] — companion website feature discussed in the same meeting
- [[meetings/2026-02-05-skaalen-monthly-marketing-call|February 2026 Skaalen Monthly Marketing Call]]