Scheduled marketing analytics review with Adava Care. Client (Carrie) did not attend. Melissa and Sebastian waited ~15 minutes before ending the call, using the "college rule" as a guideline. The team used the remaining time to demo Google Ads Editor and confirm the no-fee ad A/B test was live.
Attendees (Asymmetric): Melissa Cusumano, Sebastian Gant, Mark Hope
Attendees (Adava Care): No-show (Carrie expected; Kurosh Dejgosha noted as not joining in advance)
| Owner | Task |
|---|---|
| Melissa | Contact Carrie to reschedule the meeting or offer to send a data report |
| Sebastian | Assist with the data report/overview if the client declines to reschedule |
| Sebastian | Available Fridays if a reschedule is needed |
Sebastian demoed Google Ads Editor, a desktop application for managing Google Ads campaigns.
Key efficiency gain: Once an ad is created in one ad group (e.g., Glendale), it can be copied and pasted across all other ad groups with a single action — eliminating the need to manually recreate the ad in each group. This is significantly faster than working in the standard Google Ads web interface.
"If I were to not know about Google Ads Editor, I would have to go in and create an ad in each of the ad sets and copy over all the headlines and everything. But in here, you can just copy and then click into the different ad groups and paste it." — Sebastian Gant
This tool is likely standard practice among professional Google Ads managers and should be considered part of the team's default workflow going forward.
Vilas County Website (separate project): Melissa flagged a scope creep risk. The client has requested a rework of the homepage layout that was approved approximately two months ago. The project is in its final stages (individual leadership pages, Stripe integration) with a ~one-month go-live target. Melissa's position is that layout changes are off the table at this stage; copy and content updates remain acceptable.
See: [1] for project details.