Lead Magnet & Pricing Page — Adava Care (2025-12-26)

Overview

During the December 26 sprint planning meeting, Sebastian provided an update on two active Adava Care deliverables: a lead magnet guide and the private pay pricing page. Both items are in progress with clear next steps heading into the new year.

Lead Magnet

• The outline has been approved by the client (Akari/Avokerie).
• Sebastian submitted the outline for sign-off before drafting the full piece — a deliberate step to align on structure before writing.
• First draft is due January 9.
• Sebastian has time blocked on his calendar to write the draft that week.

Private Pay Pricing Page

• Sebastian updated the pricing page using client-provided pricing lists from the Google Drive.
• Claude was used to help format the content based on those lists.
• The client responded on Christmas Eve with minor feedback — Sebastian noted he may have included respite care costs that weren't needed, and may have missed one or two notes from the original meeting.
• Next step: Sebastian will apply the client's feedback and push the private pay pricing content live.
• Melissa confirmed the oversight on respite care was understandable given no prior guidance, and that Sebastian is not at fault.

Action Items

Related

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