Sebastian conducted an in-person visit to the Adava Care facility on 2026-04-05. The visit included a strategic review session (conducted via Zoom for the first portion, as some staff were unavailable) and a facility tour. The outcome was positive: the client expressed satisfaction with the current engagement and agreed to expand into Google Ads.
The current Meta Ads campaign has generated leads, which gave Sebastian the credibility to propose adding Google Ads. The client agreed to let the team run a Google campaign alongside the existing Meta effort.
The facility was described as open, airy, and well-lit — higher quality than the price point might suggest (middle-to-upper-middle range). Sebastian noted it as a place he'd feel comfortable recommending for family.
Sebastian learned what drove the client away from their previous agency. These pain points are directly relevant to how Asymmetric should position and deliver its service.
| Pain Point | Detail |
|---|---|
| Rigid hour tracking | The previous agency was strict about monthly hour limits, flagging when the client was close to running over and gating work behind approval. The client found this inflexible and transactional. |
| Too many contacts | Early meetings reportedly had five or six agency-side attendees, leaving the client unclear on who their actual point of contact was. |
These are worth reinforcing in future check-ins and can inform how Asymmetric positions itself in pitches to similar clients.