During the April 5 weekly ops call, Mark and Melissa identified a strong opportunity to pitch professional video production services to Adava Care. With multiple assisted living locations, Adava Care is a natural fit for location walkthrough videos and resident/family testimonials. The service would be priced at $2,500 per location.
See also: [1] | [2]
Send a professional videographer to each location to capture:
- Front entrance, common areas (lunchroom, lounge), resident rooms
- Outdoor spaces (patio, walking paths) on a favorable day
- Brief staff interviews or narrated walkthroughs
Interview residents' family members or staff on camera:
- Videographer asks scripted questions ("How did you find this place?" / "What do you like about it?")
- Filmed in a clean, well-lit setting with a neutral background
- Edited for clarity and tone
| Item | Cost |
|---|---|
| Client charge | $2,500 / location |
| Videographer cost | ~$2,000 / location |
| Asymmetric margin | ~$500 / location |
For more complex shoots (drone footage, extended runtime), pricing has ranged up to $4,000–$5,000 (see Crazy Lenny's precedent).
Adava Care operates approximately 10 locations (Glendale, Heartland, Iris Road, NENA, St. Francis, Pewaukee, Wabash Home, Oak Creek, Fardale Home, Magnolia House). Mark noted that roughly 3 locations are visually unappealing and may not be strong candidates for walkthrough video. Priority locations should be selected based on aesthetics and occupancy goals.
"Some of them are really ugly. So we wouldn't want [to film those], but yeah, the other ones, we could do that." — Melissa