During the [1], Sebastian reported that Gina (H.S. client contact) made two new feature requests: reinstating a website chatbot and enabling mass SMS messaging for public training announcements. Both items are pending clarification with Gina and a feasibility check with Chris on the existing [2] platform.
Gina mentioned the client had a website chat widget at some point in the past and wants to bring it back. She did not specify a workflow or use case, so goals need to be clarified before recommending a solution.
| Option | Cost | Notes |
|---|---|---|
| HubSpot free chatbot | Free | Requires HubSpot CRM setup; could open door to broader HubSpot adoption for email marketing |
| GoHighLevel Conversational AI | Likely included in existing plan | Trainable on website content, FAQs, Google Docs; supports live chat, SMS, Facebook Messenger, Instagram; uses Twilio |
GoHighLevel is the preferred path to investigate first since the client is already on that platform (Chris manages email through GHL). Chris needs to confirm whether the chatbot feature is available under the current plan and whether any additional cost applies.
Gina wants to send mass text messages to announce new open-to-public training sessions.
SMS marketing requires explicit opt-in consent — contacts cannot be messaged without prior agreement. This is a regulatory requirement, not optional.
STOP opt-out instruction; this is generally permissible as a one-time outreach.GoHighLevel uses Twilio as its SMS backbone, making it a solid and likely already-available option. Chris has reportedly set up SMS for at least one other client. Sebastian to confirm with Chris.