wiki/clients/current/american-extractions/2025-11-03-weekly-call-karly.md · 391 words · 2025-11-03
Meeting: Weekly sync with Karly Oykhman and Mark Hope
Date: 2025-11-03
Attendees: Karly Oykhman, Mark Hope
Client: [1]
Overview
American Extractions' paid ad campaigns are underperforming significantly, generating only 3 leads. The primary issues are low keyword search volume and a poor domain rating that is suppressing traffic. Email campaigns remain the only meaningful source of leads. Karly has drafted a new strategy deck for client review the following Monday.
| Channel |
Leads Generated |
| Paid Ads |
3 |
| Email Campaigns |
Majority |
Key Issues
Ad Campaign Failure
- Root cause 1 — Low search volume: Keywords being targeted do not have sufficient search volume to drive meaningful traffic.
- Root cause 2 — Poor domain rating: The client's website domain rating is weak, causing significant traffic loss. The agency has purchased domain upkeep to begin addressing this.
- Karly requested a full keyword report from Gilbert to identify opportunities to cast a wider net.
Email as Primary Lead Source
- Email campaigns are currently the only channel generating a meaningful number of leads.
- The client is considering purchasing a contact list to expand email reach but has not yet given the green light.
Key Decisions
- New strategy deck in progress: Karly drafted a rough strategy deck and shared it with the client contact (Caitlin) for an initial review before finalizing.
- Strategy review call scheduled for next Monday with the client. Mark will join if Karly determines it would be useful.
Action Items
- [ ] Karly: Present finalized strategy deck to American Extractions — Monday following this call
- [ ] Karly: Review full keyword report from Gilbert; identify additional keywords to broaden targeting
- [ ] Mark: Join American Extractions strategy call next Monday if needed
Notes
- The client has been receiving weekly written updates between calls and appears satisfied with communication cadence despite the underperforming ads.
- Mark flagged urgency: results need to materialize before the client loses patience.
- If the Monday strategy call warrants it, a deeper internal strategy session (est. 45 min) may be scheduled.