Internal team meeting reviewing marketing campaign progress, approving the Next.js website rebuild, and walking through homepage design feedback. New tooling capabilities also discussed.
Attendees: Mark Hope, Karly Oykhman, Avokerie Onorimuo, Michał Bielerzewski, Melissa Cusumano, Isalia Ramirez
| Owner | Task |
|---|---|
| Melissa | Follow up with Pepper to resolve ClickUp automation/duplication bugs |
| Karly | Begin building LinkedIn ad campaign drafts today; await final graphics from design team before launch |
| Karly | Await final guide designs from design team before launching email campaigns |
| Michał | Revise homepage Figma based on feedback below; add Doodle Farms case study section; simplify services layout; remove former client images from general layout |
| Michał | Explore unconstrained creative possibilities now that WordPress limitations are removed |
| Mark | Begin planning and building the Next.js rebuild of the Asymmetric website |
Automation bugs are causing task duplication and hidden comments. A comment from Sebastian posted on Friday wasn't visible until Wednesday, causing a missed deadline.
Root cause: When tasks move between sprints and client folders, the automation is copying rather than moving them, creating duplicates with inconsistent comment visibility.
Interim workaround: Create tasks in one location, then manually add them to additional relevant lists (e.g., Projects, Account Management) using the multi-list feature. Do not create tasks in multiple places independently.
Resolution path: Melissa will follow up with Pepper to fix the broken automations. A consultant guide update is also expected this week.
Email Campaigns (Environmental & F&B segments)
- Copy drafted by Avoke; both guides (Avoke's and Karly's) are complete as Word docs.
- Tasks created for design team to format the guides.
- Blocker: Awaiting final designed guides before campaigns can launch in HubSpot.
LinkedIn Ads
- Karly building out campaign drafts in LinkedIn Campaign Manager.
- Blocker: Awaiting final graphics from design team before going live.
Decision: Rebuild the Asymmetric website in Next.js (not WordPress).
Rationale:
- WordPress plugin conflicts and speed issues are a constant drag (e.g., Reynolds Transfer site built in Divi, La Marie Beauty site cited as examples of ongoing pain).
- Content publishing in WordPress requires too many manual steps: write → optimize → export → log in → build in WP. Next.js enables direct publish from a doc with a single command.
- SEO tasks (alt text, meta descriptions, beta descriptions across all pages) that take hours in WordPress can be scripted and run in minutes.
- Builds from clean HTML with no scaffolding overhead or inter-plugin conflicts.
Process:
- Michał focuses on creative vision and Figma mock-ups.
- Mark translates Figma into Next.js code.
- Team reviews and iterates on the rendered output.
- Non-technical team members (copy changes, blog posts) will be able to use simple scripts or commands rather than navigating the WordPress backend.
Scope: Asymmetric site only for now. WordPress remains viable for small/quick client sites. Future client rebuilds (e.g., La Marie Beauty) may follow if the pilot goes well.
The team reviewed Michał's Figma mock-up live. Current state is a solid start; the following revisions were requested:
| Section | Feedback |
|---|---|
| Hero | Replace placeholder image/video with a short, compelling clip of actual work or client creative (e.g., a Coruscant sculpture, not a building). Keep video short. |
| Client Logo Banner | Move to immediately below the hero — social proof right out of the gate. Coca-Cola etc. signals credibility instantly. |
| Metrics Row | Reconsider "active clients" count — risks looking small or scaring off smaller prospects who see Coca-Cola and assume high cost. Consider total clients served, or reframe entirely. |
| Results Section | Add a specific case study example (Doodle Farms — quadrupled sales in a few months) directly below the high-level claims to substantiate them. Link to full case study page. |
| Services Section | Remove the numbered steps and slashes. Keep icons + label only. Reduces visual clutter. |
| CTAs | "Learn More" is not a CTA. Add action-oriented CTAs: "Schedule a Free Consult," "Get Your Competitive Analysis," etc. Consider a persistent floating CTA element (similar to a chatbot button) that stays visible while scrolling. Nav already has "Your Edge" button — ensure it sticks on scroll. |
| Case Studies | Mix client-specific studies (e.g., Bluepoint) with capability/channel examples (out-of-home, e-commerce, calculators, Spotify ads, Google ads). Case studies don't have to be client-named — they can showcase a type of work. |
| Former Client Images | Remove from general layout. Only use client images within their dedicated case study. |
Guiding principle from Mark: "You should be able to sell your entire story on one page. Who are we? What do we do? Who do we work with? Why can you trust us? — all on one page, very quick to read, very compelling."
Design files live in Figma (linked in Miro). Strategy doc is in the Website Overhaul folder under Strategy in ClickUp.
Pomelli (Google Labs)
- Free AI image generation tool for quick campaign assets.
- Set up a "Business DNA" profile (brand colors, logos, images), then generate campaign images by describing the campaign.
- Supports multiple aspect ratios (feed, square, vertical).
- Limitation: One brand profile per Google account. Can be worked around with Google alias emails (e.g., mark.hope+clientname@...).
- Best use: Fast social posts. Paid ad creative should still go through the design team.
Custom Web Scraper (built by Mark)
- Points at any website and extracts structured data (products, pricing, etc.) into a database.
- Includes circumvention of common anti-scraping protections.
- Use cases: Competitive pricing analysis, product data extraction, lead list building via Google Places API (e.g., "every HVAC company in Milwaukee").
API-First HubSpot & Salesforce
- Mark now handles all HubSpot and Salesforce work through the API rather than the front-end UI.
- Enables automations and fixes that were previously impossible or would have required outside hires.
- Dramatically faster: tasks that previously took 6–8 hours now take a fraction of the time.