wiki/clients/current/asymmetric/_index.md · 402 words · 2026-04-05
Asymmetric Marketing — Client Index
Status
Active — Launch in progress; multiple campaigns blocked pending design deliverables.
First Seen
2026-04-01 (earliest meeting on record)
Last Activity
2026-04-01 — Weekly marketing sync reviewing launch blockers and resolving website strategy.
| Name |
Email |
Role |
| Mark Hope |
mark.hope@asymmetric.pro |
Client lead / decision-maker |
| Karly Oykhman |
karly.oykhman@asymmetric.pro |
Campaign strategist |
| Isalia Ramirez |
isalia.ramirez@asymmetric.pro |
Team member |
| Avokerie Onorimuo |
avokerie.onorimuo@asymmetric.pro |
Campaign operations |
| Michal Bielerzewski |
michal.bielerzewski@asymmetric.pro |
Web designer |
| Melissa Cusumano |
melissa.cusumano@asymmetric.pro |
Account / project lead (agency side) |
Active Projects
Email Campaigns
- Templates built in HubSpot for two industry segments: environmental and food & beverage
- Blocked pending completion of gated guide assets (Andre owns; 3 of 4 remaining as of 2026-04-01)
- Landing pages required before campaigns can go live; workaround approved — mimic existing layout, redesign post-launch
LinkedIn Ads
- Campaigns fully built and ready to activate
- Blocked pending ad graphics from design team (priority: EOD Thursday)
Google Ads
- Gilbert building campaigns; target launch EOW 2026-04-04
Website
- Decision (2026-04-01): Use a WordPress template — custom JavaScript build ruled out to avoid delay risk
- Mikal (Michal B.) directed to proceed with WordPress; custom design can follow post-launch
- "David vs. Goliath" visual theme deprioritized; not the primary site message
- Reassigned to Roy to unblock core design team for higher-priority LinkedIn ad graphics
Design Workload Priorities (as of 2026-04-01)
| Priority |
Deliverable |
Owner |
Due |
| 1 |
LinkedIn Ad graphics |
Core design team |
EOD Thursday |
| 2 |
Gated guides (email campaigns) |
Andre |
EOW |
| 3 |
Social media graphics |
Roy |
EOW |
- [1] — Weekly sync; launch blockers, website decision, design rebalancing
Notes
- Client churn is a concern for the agency overall; Asymmetric launch is a key growth lever
- Task automation system (managed by Pepper) producing duplicate tasks as of 2026-04-01 — fix and documentation update in progress
- Philippines team out Thu–Mon; Polish design team (including Avoke) out Fri–Mon (Easter holiday week)
- Aviary nurture campaign (separate client) approved and activated same day — no dependency on Asymmetric work