Client: [1]
Date: 2025-12-15
Source: Fathom Recording
| Name | Role |
|---|---|
| Karly Oykhman | Asymmetric — Account Lead |
| Sebastian Gant | Asymmetric — Paid Media |
| Melissa Cusumano | Asymmetric |
| Avokerie Onorimuo | Asymmetric |
| Tim Stenzel | Avant Gardening (client) |
Working session focused on resolving a persistent Meta ad account access issue, reviewing the newly published (paused) Meta campaigns, orienting Tim on GoHighLevel's email dashboard, and aligning on a Google Ads copy refresh strategy. The 3-month contract runs through mid-January; the next call will include a handoff/renewal discussion.
Tim could only see an old ad account under "Other Assets" — a campaign he had run several years prior. The new account (ID ending in 657), set up by Sebastian inside the Asymmetric Business Portfolio, was not surfacing for Tim despite Avant Gardening being listed as a partner.
Root cause: Meta's permission system did not propagate the partner relationship through to Tim's personal Facebook profile. The Facebook Page was not included in the original partner invitation, which appears to have broken the link.
Fix: Sebastian removed Avant Gardening as a partner and re-added them, this time including the Facebook Page. A new email was sent to Tim; clicking through allowed him to self-assign to the correct ad account. Access confirmed live during the call.
"This is always a headache with every client until we manage to get it." — Sebastian Gant
See also: [2] (if created)
Three ad sets, two ads each (mix of still images and carousels drawn from Avant Gardening's photo library):
| Ad Set | Focus |
|---|---|
| Maintenance | Ongoing garden maintenance services |
| Garden Design | Design consultation / planning |
| Landscaping | Full landscaping projects |
All campaigns are currently paused. Tim will review on his own and report back. Sebastian cautioned Tim not to edit settings in the campaign backend — review only.
Karly gave Tim a brief orientation to the GHL Marketing > Emails dashboard during the call. No campaigns have been sent yet; the dashboard currently shows sample data only.
Performance is down, consistent with seasonal expectations for a Wisconsin-based landscaping business. Tim noted that phone calls typically don't pick back up until around Super Bowl time (~early February).
Current state: Targeting and budget are appropriate for available search volume. The problem is a low CTR — ads are being seen but not clicked.
Strategy: Revise ad copy to create urgency and capture the limited winter searchers who are in planning mode. Tim's framing: "If you act now, you'll be first on the spring list."
Karly will draft revised copy and send to Tim for approval before any changes go live.
On Meta's complexity (Sebastian):
"Meta is notoriously super frustrating to work with… This is always a headache with every client until we manage to get it. So don't feel bad."
On the access fix (Tim):
"All right, you know what? I think that worked."
On seasonal Google Ads drop-off (Tim):
"We are obviously a very seasonal business. People aren't doing landscaping in the winter… We usually find that it gets pretty quiet now, and then after usually around Super Bowl time or so, that's when we see a pickup in phone calls."
On urgency copy angle (Tim):
"That's where the ad content would really come in — being like, 'Hey, don't scroll past this because if you act now, you'll be the first on the list.'"