wiki/clients/current/blue-sky/2025-10-22-project-kickoff-1500.md · 554 words · 2025-10-22

Project Kickoff — $1,500 Engagement (2025-10-22)

Overview

Blue Sky Capital signed a $1,500 project engagement, confirmed during the ^[1] between Mark and Melissa. The scope covers press release distribution, a new Google Ads strategy, a website audit, and exploratory discussion of Reddit advertising. Invoice to follow upon Melissa sending project details to Mark.

Scope

Workstream	Owner	Notes
Press release distribution	Mark	Approved release sent to Mark via chat during the meeting
Google Ads strategy	Melissa + Gilbert	Start with goals → copy → build
Website audit	Melissa	Issues already spotted during prior access; fix broken elements
Reddit ads exploration	TBD	Target niche subreddits (e.g., equipment leasing)
Invoice	Mark	Pending email from Melissa with project details

Key Decisions

Gilbert leads Google Ads. Rather than Melissa handling ads solo or pulling in a specialist, Mark directed her to work with Gilbert. The agreed process: define goals first (leads, traffic, appointments), develop copy, then build out the ads.
Reddit ads worth exploring. Mark suggested targeting niche subreddits relevant to Blue Sky's industry (e.g., equipment leasing) as a cost-effective, targeted channel. ChatGPT recommended for identifying relevant subreddits before launching a Reddit Ads campaign.
Spotify ads ruled out. Briefly considered but deemed a poor fit for Blue Sky's audience (noted as working well for other clients like Crazy Lennies, but not applicable here).
Website audit scoped in. Melissa flagged existing issues on the Blue Sky site during prior access and committed to a quick audit as part of this engagement.

Action Items

[ ] Melissa — Email Mark with Blue Sky project details to enable invoicing
[ ] Mark — Distribute the approved Blue Sky press release
[ ] Mark — Issue $1,500 invoice upon receiving details from Melissa
[ ] Melissa — Work with Gilbert to develop Google Ads strategy (goals → copy → build)
[ ] Melissa — Conduct website audit and fix identified issues
[ ] Melissa + Gilbert — Evaluate Reddit ads: identify relevant subreddits, assess cost and targeting fit

Relevant Transcript Excerpts

Melissa: "I need to send the note... we're supposed to kick off Seamless next week... I need to focus on Blue Sky. Glad that he signed it. Even if it's $1,500, it's $1,500, right?"

Mark: "And send me a note that I need to invoice him... So would you just send me a quick email and say, send a proposal for these things for this amount, and then I'll do it."

Mark: "Another place for Blue Sky could be Reddit. Because Reddit's got all these, like, obscure topics. Like, I'm sure there's a subreddit for, like, equipment leasing or something... you run a Reddit ad and you just target those subreddits. And they're cheap, too."

Mark [on Google Ads process]: "You need to start with a strategy. What are you trying to do?... Then say, all right, based on what we're trying to do and where we're doing it, what are we going to say? And then start building up the ads."

^[2]
^[3]