wiki/clients/current/blue-sky/2025-10-29-google-ads-performance-crisis.md · 517 words · 2025-10-29
Overview
Blue Sky Capital's Google Ads campaign launched Monday–Tuesday (Oct 27–28, 2025) and is showing critically low impression counts: 3 impressions on one ad and 1 impression on another as of Wednesday, Oct 29. Given that the targeted keywords are described as high-volume, this performance is anomalous and suggests a configuration error or account issue rather than a market problem.
The situation is compounded by the client (Jim) having already downgraded to a month-to-month contract, citing uncertainty about the initiative's viability. This makes resolving the impression issue urgent — poor early performance with no clear explanation risks losing the account entirely.
Status
| Item |
Detail |
| Campaign launch |
Mon–Tue, Oct 27–28, 2025 |
| Impressions (as of Oct 29) |
3 (ad 1), 1 (ad 2) |
| Contract status |
Downgraded to month-to-month |
| Client contact |
Jim |
| Assigned team |
Gilbert (ads), Anup (backend/conversion tracking) |
| Next client update |
Monday, Nov 3 (Melissa to contact Jim) |
Key Decisions
- Gilbert and Anup must investigate immediately. Anup was already reviewing backend/conversion tracking on Oct 29. Gilbert needs to be assigned and treat this as a priority, checking the account at least twice per day.
- Melissa will update Jim on Monday, framing the work as a long-term strategy — not a quick-win play. The message: "Nobody wants to pay for nothing, but this isn't the kind of thing you turn on Monday and have results Tuesday."
- LinkedIn ads are a future option. Jim has added a credit card to LinkedIn, opening the door for a LinkedIn ad campaign as a supplementary channel.
Known Issues & Context
- Chatbot on landing page should have been removed prior to launch but was still present as of Oct 29. Melissa flagged this as an action item.
- Press release brand name typo (separate issue, same client): a typo in the brand name was missed by multiple reviewers including the client, who approved the final version. The SEO impact is minimal — press release value is in backlinks, not text — but it is a brand reputation concern. Jim has been grumbling about it.
- Client temperament: Jim is skeptical and impatient. He held the project for 1–2 weeks before approving, then pushed back on timeline. He was not originally planning to run ads; Melissa sold him on it as a necessary traffic driver for the landing page.
Action Items
- [ ] Gilbert & Anup — Investigate root cause of low impressions; check for errors, disapprovals, or bidding issues. Check account 2x/day. (@Gilbert, @Anup)
- [ ] Melissa — Remove chatbot from Blue Sky Capital landing page. (@Melissa)
- [ ] Melissa — Follow up with Jim on Monday (Nov 3) with a status update; frame as long-term strategy. (@Melissa)
- [ ] Mark — Invoice Blue Sky Capital (invoice not yet sent as of Oct 29). (@Mark)
- [1] — Blue Sky Capital client overview
- [2] — Source meeting notes